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Dream It. Drupal It.

Digital FTSE350 Masterclass London, 3rd March 2014

Assembling  Great  Digital  Experiences  

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Application Development

Experience Delivery

The path to digital innovation: !Digital Lifecycle Management!

THE VORTEX •  Ever-expanding channels and

devices •  Pace of delivery trumps all •  Content and digital engagement

technologies are converging •  Reliable experience delivery is

critical

DLM!CMS Digital

Marketing

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Marketing automation"

User Generated

Content"

CONTENT COMMUNITY Email"

Analytics"

COMMERCE

DAM"

CRM"

Personalisation"

Assembling Great Digital Experiences!

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“Web Experience Management”

- Oracle

“Online Channel Optimisation”

- Gartner

“Customer Experience Management”

- Adobe

“Digital Experience Management”

- Forrester

Assembling Great Digital Experiences!

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Whatever :)  

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Digital Experiences

GREAT Assembling

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Right place Right time

CONTEXT

Right content

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context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature

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context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature

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Symantec Social CRM!

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Brit Awards!

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Timex in 2012: “These are our products.”!

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Timex in 2013: “This is your life.” !

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Shepherd Neame!

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Also Shepherd Neame!!

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Also Shepherd Neame!!

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Also Shepherd Neame!!

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300+! Warner Music Group artist "websites, 3 site templates, "total creative freedom

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300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about

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Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340

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13M! People accessed Olympic content through their mobile devices in 2012

What do you want to assemble?

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•  Founder and CTO Dries Buytaert

•  400+ employees in US, Europe & Australia

•  Acquia Software, Support & Cloud

•  19 billion+ requests/month on Acquia Cloud

•  775+ Partners

Acquia – Dream it. Drupal it.

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Dream It. Drupal It.

Assembling  Great  Digital  Experiences