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Havas Global Leadership Connected Passions Conference / March 2014
Citation preview
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Connecting Man & the Machine
“Erin Reilly is a designer, educator, researcher and fangirl exploring participatory culture, fan engagement and the future of media and entertainment.”
early 2000’s
early 2000’s
early 2000’s
early 2000’s
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Goal: Prepare MIT Comparative Media Studies students for jobs that do not exist yet.
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Chief Advisor
Creative Director
Director
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W H A T I S T H E A I L ?
The Annenberg Innovation Lab (AIL) is a high-energy,
fast-paced Think & Do Tank that explores emerging
challenges and opportunities in society, media, and
culture.
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SPONSORS
The lab engages in four types of activities:
• Design and deliver participatory learning experiences, such as our Think & Do Workshops.
• Create prototypes that demonstrate the real-world applicability of AIL researchers’ theories.
• Author multimedia publications to advance the media and entertainment industry.
• Design innovation challenges that provide mentorship and prizes to USC students developing prototypes, applications and business ideas.
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The New Metrics and Measurement
The New M&E Ecosystem#
The New Screens
The New Creators and Makers
The New Funding & Business Models
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S I G N P O S T S O F O P P O R T U N I T Y
The New Screens
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S I G N P O S T S O F O P P O R T U N I T Y
The New Screens
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S I G N P O S T S O F O P P O R T U N I T Y
The New Screens
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S I G N P O S T S O F O P P O R T U N I T Y
The New Funding & Business Models 5 Billion Smart Phones by 2016
1%@ 50 cents=$25 Million
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S I G N P O S T S O F O P P O R T U N I T Y
The New Funding & Business Models
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S I G N P O S T S O F O P P O R T U N I T Y
The New Funding & Business Models
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CURATING across Four Vectors:
• KNOWLEDGE, what you know.
• SOCIAL, who you’re friends with.
• INTEREST, what you like to do (even if you don’t know you do).
• PHYSICAL, how you interact within public spaces.
S I G N P O S T S O F O P P O R T U N I T Y
The New Metrics and Measurements
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S I G N P O S T S O F O P P O R T U N I T Y
The New Funding & Business Models
MAN
MACHINE
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S I G N P O S T S O F O P P O R T U N I T Y
The New Metrics and Measurements
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S I G N P O S T S O F O P P O R T U N I T Y
The New Metrics and Measurements
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S I G N P O S T S O F O P P O R T U N I T Y
The New Creators and Makers
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S I G N P O S T S O F O P P O R T U N I T Y
The New Creators and Makers
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S I G N P O S T S O F O P P O R T U N I T Y
The New Creators and Makers
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S I G N P O S T S O F O P P O R T U N I T Y
The New Creators and Makers
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The Edison Project Reinventing the Media & Entertainment Business
“I find out what the
world needs, then I
proceed to invent.”
- Thomas Edison
Get involved!
• Attend a participatory learning experiences, such as Geek Speaks or our Fall 2014 Think & Do on New Creators & Makers.
• Partner with researchers to create prototypes that demonstrate the real-world applicability of M&E theories.
• Download our Briefing Books -- authored multimedia publications to advance the media and entertainment industry.
• Attend our Evening of Innovation on April 23rd to vote on our 2013-14 Design innovation challenge highlighting six student projects and many prototypes coming out of the lab.
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Thank you!
For more information, ereilly@usc.edu
www.annenberglab.com @ebreilly
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