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Top 10: Answers to the learning questions for
By: Yuan JiaoSeptember 03,2010
Chapter 19: Managing Personal Communications
is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
Top Question No.1
Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
Concept 1
1. is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
Top answer No.1
is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top Question No.2
Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
Concept 2
is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top answer No.2
is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top Question No.3
Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
Concept 3
is the catalog solution designed exclusively to offer your company maximum sales, profit and success..
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top answer No.3
is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top Question No.4
Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Concept 4
is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
Top answer No.4
allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
Top Question No.5
Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
Concept 5
allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
Top answer No.5
Important guideline for productive e-mail ：
A. Give the customer a reason to respondB. Personalize the content of your e-mailC. Offer something the customer can’t get via
direct mailD. Make it easy for customers to “unsubscribe”E. All of aboveF. None of above
Top Question No.6
Important guideline for productive e-mail: Give the customer a reason to respond Personalize the content of your e-mail Offer something the customer can’t get
via direct mail Make it easy for customers to
“unsubscribe”
Concept 6
Important guideline for productive e-mail ：
A. Give the customer a reason to respondB. Personalize the content of your e-mailC. Offer something the customer can’t get via
direct mailD. Make it easy for customers to “unsubscribe”E. All of aboveF. None of above
Top answer No.6
Two notable forms of word-of-mouth marketing are ,which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary, and
,which encourages people to exchange information related one way or another to a product or service online.
A. Viral marketing, buzz marketingB. Buzz marketing, viral marketingC. Online communities, telemarketingD. Telemarketing, online communities
Top Question No.7
Two notable forms of word-of-mouth marketing are buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary, and viral marketing, which encourages people to exchange information related one way or another to a product or service online.
Concept 7
Two notable forms of word-of-mouth marketing are ,which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary, and
,which encourages people to exchange information related one way or another to a product or service online.
A. Viral marketing, buzz marketingB. Buzz marketing, viral marketingC. Online communities, telemarketingD. Telemarketing, online communities
Top answer No.7
A is a limited area on the web managed and paid for by an external advertiser/company.
A. MicrositeB. WebsitesC. Search adsD. display adsE. InterstitialsF. Internet-specific ads and videos
Top Question No.8
A microsite is a limited area on the web managed and paid for by an external advertiser/company.
Concept 8
A is a limited area on the web managed and paid for by an external advertiser/company.
A. MicrositeB. WebsitesC. Search adsD. display adsE. InterstitialsF. Internet-specific ads and videos
Top answer No.8
Which step involved in managing the sales force:A. Recruiting and selecting sales representativesB. Training the representatives in sales techniques
and in the company’s product, policies, and customer-satisfaction orientation
C. Supervising the sales force and helping reps to use their time efficiently
D. Motivating the sales force and balancing E. Evaluating individual and group sales
performanceF. All of aboveG. None of above
Top Question No.9
Steps involved in managing the sales force: Recruiting and selecting sales representatives Training the representatives in sales techniques
and in the company’s product, policies, and customer-satisfaction orientation
Supervising the sales force and helping reps to use their time efficiently
Motivating the sales force and balancing Evaluating individual and group sales
performance
Concept 9
Which step involved in managing the sales force:A. Recruiting and selecting sales representativesB. Training the representatives in sales techniques
and in the company’s product, policies, and customer-satisfaction orientation
C. Supervising the sales force and helping reps to use their time efficiently
D. Motivating the sales force and balancing E. Evaluating individual and group sales
performanceF. All of aboveG. None of above
Top answer No.9
Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step process: 、 、 、 ,closing, and follow-up and maintenance.
A. Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives
B. Pre-approach, Prospecting and qualifying customers, presentation and demonstration, overcoming objectives
C. presentation and demonstration, Prospecting and qualifying customers, pre-approach, overcoming objectives
D. Overcoming objectives ， prospecting and qualifying customers, pre-approach, presentation and demonstration
Top Question No.10
Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step processes: Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives, closing, and follow-up and maintenance.
Concept 10
Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step process: 、 、 、 ,closing, and follow-up and maintenance.
A. Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives
B. Pre-approach, Prospecting and qualifying customers, presentation and demonstration, overcoming objectives
C. presentation and demonstration, Prospecting and qualifying customers, pre-approach, overcoming objectives
D. Overcoming objectives ， prospecting and qualifying customers, pre-approach, presentation and demonstration
Top answer No.10
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