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Boost Your Site on
Design | UI UX | SEO Analysis
Udayalingam M
Instructor & Consultant
Enhance Your Site's Attributes● You can enhance the appearance
official website and presence in
Search results with Google.
● By adding structured data markup to
your site, you can enable more of your
site’s functional and visual elements to
appear directly in results and in
Knowledge Graph cards.
This makes it easier for users to recognize yourOfficial site and reach information you provide
The following site attributes you can enable for search results
➔ Business detailslike physical location and contact information
➔ Marketing detailslike your official name, logo, and social profile info
Site's Attributes
Establish your business details with
GoogleGoogle offers a variety of ways to help
you provide key business details so that
they show up for users in Search results.
This section describes how to make your.● Businesses location
● Official site
● Content info available for results
● Knowledge Graph cards
● Google Maps.
How to
add your local business Google My Business Info is authoritative. Contact markup on your official website will not overwrite data provided via Google My Business.
Local BusinessTo claim an existing physical business or create a new one, use Google My Business.
Once you verify yourself as the owner of a listing, you can provide and edit your
➔ Address
➔ Contact info
➔ Business Type
➔ Photos
This enables your local business information to show up in Google Maps and in Knowledge Graph cards.
Register your website with GOOGLE
Search Console
Register your website with Search Console
● The first order of establishing your website
as an official presence is to register it in
Search Console.
● This process verifies the owners and
operators of the site.
● Once you've verified your website or app,
you can use Search Console to configure
how Google displays information.
ConfigureGoogle Search Console.
Configure the following options in Google search console
➔ Add all your website versions
➔ Select your preferred version
➔ Select target country
➔ Share access with co-workers
➔ Submit a sitemap file
Provide business contact
markup
Enable Business contact markupEnable your company's information to prominently display and Include the
contact markup on one page in your official site.
➔ Contact Information
➔ Phone Numbers
➔ Customer Service
Even if you don’t include contact markup on your page,Google algorithms might find contact information that is publicly available on the web.
Marketing information for Your Site
Your Brand or Site logo
● You can specify which image Google
should use as your organization's
logo
● Add schema.org Organization
markup to your official website for
your preferred logo.
Your Brand Social profile links
● Use markup on your official website
to add your social profile
information to Google
● Google only shows verified profiles
for sites with a verification process.
Enable
breadcrumbs on your Site
Enable breadcrumbs
● Breadcrumb trails on a page
indicate the page's position in the
site hierarchy.
● A user can navigate all the way up in
the site hierarchy, one level at a
time, by starting from the last
breadcrumb.
Good luck!
Design | UI UX | SEO Analysis
Udayalingam M
Source developers.google.com
Instructor & Consultant
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