Boost Your Site on

Design | UI UX | SEO Analysis

Udayalingam M

Instructor & Consultant

Enhance Your Site's Attributes● You can enhance the appearance

official website and presence in

Search results with Google.

● By adding structured data markup to

your site, you can enable more of your

site’s functional and visual elements to

appear directly in results and in

Knowledge Graph cards.

This makes it easier for users to recognize yourOfficial site and reach information you provide

The following site attributes you can enable for search results

➔ Business detailslike physical location and contact information

➔ Marketing detailslike your official name, logo, and social profile info

Site's Attributes

Establish your business details with

GoogleGoogle offers a variety of ways to help

you provide key business details so that

they show up for users in Search results.

This section describes how to make your.● Businesses location

● Official site

● Content info available for results

● Knowledge Graph cards

● Google Maps.

How to

add your local business Google My Business Info is authoritative. Contact markup on your official website will not overwrite data provided via Google My Business.

Local BusinessTo claim an existing physical business or create a new one, use Google My Business.

Once you verify yourself as the owner of a listing, you can provide and edit your

➔ Address

➔ Contact info

➔ Business Type

➔ Photos

This enables your local business information to show up in Google Maps and in Knowledge Graph cards.

Register your website with GOOGLE

Search Console

Register your website with Search Console

● The first order of establishing your website

as an official presence is to register it in

Search Console.

● This process verifies the owners and

operators of the site.

● Once you've verified your website or app,

you can use Search Console to configure

how Google displays information.

ConfigureGoogle Search Console.

Configure the following options in Google search console

➔ Add all your website versions

➔ Select your preferred version

➔ Select target country

➔ Share access with co-workers

➔ Submit a sitemap file

Provide business contact

markup

Enable Business contact markupEnable your company's information to prominently display and Include the

contact markup on one page in your official site.

➔ Contact Information

➔ Phone Numbers

➔ Customer Service

Even if you don’t include contact markup on your page,Google algorithms might find contact information that is publicly available on the web.

Marketing information for Your Site

Your Brand or Site logo

● You can specify which image Google

should use as your organization's

logo

● Add schema.org Organization

markup to your official website for

your preferred logo.

Your Brand Social profile links

● Use markup on your official website

to add your social profile

information to Google

● Google only shows verified profiles

for sites with a verification process.

Enable

breadcrumbs on your Site

Enable breadcrumbs

● Breadcrumb trails on a page

indicate the page's position in the

site hierarchy.

● A user can navigate all the way up in

the site hierarchy, one level at a

time, by starting from the last

breadcrumb.

Good luck!

Design | UI UX | SEO Analysis

Udayalingam M

Source developers.google.com

Instructor & Consultant