Bloggers Need For Yonkly (a microblog platform)

Why Use Yonkly?

Yonkly targets a blog’s returning readers. returning readers. Currently, their needs are unfulfilled. The only

one place to interact is through comments. The lack of interactive options has spawned

increased RSS activity. By filling this need By filling this need through Yonkly’s platform, a community is through Yonkly’s platform, a community is harvested on each blog. This creates more harvested on each blog. This creates more

page-views for the author, and also results in page-views for the author, and also results in more ad-revenue.more ad-revenue.

Readers’ Interaction With Blogs

There are 2 types of readers:

New Readers

Returning Readers

New Readers’ Questions

- What is this blog all about?- Do I like the content?

- Do I like the author’s tone/voice?- Am I interested in his niche?

Returning Readers’ Questions

- Who else reads this blog?- How can I communicate with the author?- Who are these people that I’m constantly

interacting with (in the comment section)- What do other readers know that I don’t?

- What insight can they share?- How have they applied the author’s lessons?

The Difference

• New readers care mostly about the author/content

• Returning readers care mostly about who else reads the blog

But What About RSS Feeds?

• RSS Feeds have changed the traffic dynamics of blogging

• Readers do not seek out blogs and visit sites at the same level as two years ago

• Is this bad for bloggers? Generally, yes. But, “It’s better to have an RSS reader than no reader at all.” –ProBlogger.net

The Need for Returning Readers

• To attract reader’s to a blog, it is no longer about the content (which is gathered through RSS). It’s about the culture of that blog. The culture/community gives life to that blog, which increases the need to return daily.

Yonkly cultivates a community

You Make Money Off All The Ads(for Premium Level)

Features

• Integrates with Twitter so that you only have to communicate in one place (your site)

• Highly customizable API• It looks like your site• Beautiful UI• Direct Messages• Groups• A ton more

How To Get Started

Visit Yonkly.com

Three Subscription Plans: Basic, Power, Premium

Free Offer: Free Offer: For Bloggers/Companies with over 100,000 visitors/mo. You Get Yonkly 100% Free, Plus We Will Pay For Custom Design