What is Twitter? Social network Microblog (140 characters)
Content curation platform Communications tool Broadcasting tool
Why should you use Twitter? Personal
Business 500 million users Customer service Reputation
management Promotion tool Information sharing
Twitter isn't just where bored people go to find out what
celebrities are doing.
Getting Started Pick a unique username.
@larawellman @Karen_C_Wilson @fowekn2348
Choose a professional profile picture or logo
Twitter Settings Account:
Username Email Timezone Language Location
Twitter Settings Password Mobile:
Receive tweets via text Send tweets via text
Notifications: Manage email settings
Twitter Settings Design:
Customize the look of your twitter page
Apps: Manage (allow/revoke) access Review every 6 months
The Language of Twitter Tweet Mentions / @ Replies Hashtags
DM/Direct Message Lists Twitter Search (search.twitter.com)
Following Follow local users (Ottawa, Gatineau,
etc.) Follow people with similar interests
(social media, youth, knitting, technology, etc.)
100 per month!
Followers (& Unfollowers) Reciprocity
Using Twitter Networking event Radio Morning news shows Twitter
in 10 minutes: http://bit.ly/
10minuteTwitter Respond to replies Follow back Follow 10 new
people (lists, who others follow) Retweet (at least) two things
Reply to (at least) two tweets in your timeline Tweet something
about what you're doing Read what others have been saying
A Few Twitter Tips Don’t be afraid. Make tweets RT-able (120
less). Tweets that start with @____ are
semi-private. Auto-DMs are not considered a best
practice. The “RT Reply” cuts off a
Facebook profile Check your privacy settings and
check back regularly. You can set app sharing to you only
to avoid unwanted content in your feed.
You can subscribe instead of friend. Don’t forget your
Facebook page Business home on Facebook.
Your opportunity to reach out and build relationships with
Edgerank affects who sees what you say.
Mix up your content. Ask for engagement. Check your
Cover image and photos that are being advertised can have no
more than 20% text.
Facebook ads can be helpful. Contest rules. Custom tabs.
Facebook groups Don’t use them instead of a page Use them to
build community Open, closed, secret Leaving the group open can
other people’s feeds noisy