Be Awesome @ Social Media: This one goes out to my social sector peeps

NO TECH SAAVY? NO PROBLEM. THE SECRET SAUCE IS ALL ABOUT COMMUNITY.

we know that kids love social media.

95% of youth ages 13-17 go online “several times a day”

according to the pew research center:

95% of youth ages 13-17 go online “several times a day”

31% of teens have smart phones

95% OF YOUTH AGES 13-17 GO ONLINE “SEVERAL TIMES A DAY”

The Pew Center for American Life, 2011

95% of youth ages 13-17 go online “several times a day”

according to the pew research center:

95% of youth ages 13-17 go online “several times a day”

31% of teens have smart phones

The Pew Center for American Life, 2011

31% OF TEENS HAVE SMART PHONES.

95% of youth ages 13-17 go online “several times a day”

according to the pew research center:

95% of youth ages 13-17 go online “several times a day”

31% of teens have smart phones

The Pew Center for American Life, 2011

97% OF TEENS PLAY DIGITAL GAMES.

CONGRESS knows that kids love social media.

2011 VAWA reauthorization

“EFFECTIVE PREVENTION PROGRAMMING SHOULD MEET KIDS WHERE THEY LIVE AND PLAY. THAT REQUIRES INVOLVING …INNOVATIVE USES OF

TECHNOLOGY AND SOCIAL MEDIA”

we know that a lot of brands and organizations

try to tap into this interest WHEN THEY ARE SPEAKING TO

YOUNG PEOPLE.

BUT MOST OF THE TIME, KIDS ARE NOT LISTENING.

AND THE REASON FOR THIS IS BECAUSE….

They understand that technology has changed

but they don’t understand that communication has changed…

(here’s what I mean)

Before social media

A few people have access to broadcasting and publishing tools:

Radio, television, film producers pushed out information to the masses.

after social media  

Many people have access to broadcasting and publishing tools.

Anyone can push out their information to the masses.

broadcasters curators

People who understand that, make awesome social

media campaigns…like these:

That’s not cool: YOUTH USER A ‘MAKE-YOUR-OWN AVATAR MEME’ TO PUBLISH ORIGINAL HEALTHY RELATIONSHIP SCRIPTS TO THE WEB.

Easy and playful content creation and publishing built out of a campaign with excellent assets (funded in part by the OVW!)!)

it gets better: A ‘QUILT’ OF VIDEO TESTIMONIALS AND SUPPORT

Thousands of videos submitted in this

viral window campaign. Use of

trend setters to spark engagement.

a thin line: USERS SUBMIT RELATIONSHIP STORIES, OTHER USERS CAN RATE AND COMMENT ON STORIES.

Taps into natural interest of people to

judge and be judged. Thousands

of entries, seamless user experience

real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.

real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.

In Real Robots, students learn about relationship systems as they play, create and share video games.

real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.

In Real Robots, students learn about relationship systems as they play, create and share video games.

real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.

Players create and publish their own video games in Real Robots. In less that 1 month players have created over 100 games about relationships.

The Real Robots of Robot high is

currently in beta!!

SIGN UP today!

realrobothigh.com @

other stuff that is awesome.

playspent.org slaveryfootprint.org

5 STEPS TO AWESOME APPS & ONLINE CAMPAIGNS

1 TIP

SET YOUR MIND TO THE CREATE &

SHARE STATION

Your social media campaign should be about capturing and organizing conversations from your community. If content creation rather than aggregation is your strategy: just say no!

2 TIP

get free stuff

Great news! Many tools that allow you to capture and curate user conversations are free and awesome. Know them. Use them.

3 TIP

know nerds in low places

One day, you might want to build your own app. So make friends with nerds today so that you can build the software of your dreams tomorrow. Local tech meet ups and post graduate tech programs are great places to network with nerds.

4 TIP

manage your community

Creating an online community means managing the user conversation . Creating a user driven community comes with risks. Understand those risks and make a plan for how to manage them.

5 TIP

be yourself

The most successful social media campaigns are ones that bring an authentic voice to the space. So be real, speak from the heart, have an opinion!

3 steps to instant tech savviness

mashable.com

1

twitter.com

2

Why not ask generation

Y?

3

kate reilly, mph kate@elinemedia.com

@kategalloreilly realrobothigh.com