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My slides for the OVW Prevention Institute, Seattle 2012. Some tips for making social media campaigns awesome. Final slide designs are derivative of jessedee, King of Slideshare. Check out his slides on how to make slide presentations here http://www.slideshare.net/jessedee/you-suck-at-powerpoint
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NO TECH SAAVY? NO PROBLEM. THE SECRET SAUCE IS ALL ABOUT COMMUNITY.
we know that kids love social media.
95% of youth ages 13-17 go online “several times a day”
according to the pew research center:
95% of youth ages 13-17 go online “several times a day”
31% of teens have smart phones
95% OF YOUTH AGES 13-17 GO ONLINE “SEVERAL TIMES A DAY”
The Pew Center for American Life, 2011
95% of youth ages 13-17 go online “several times a day”
according to the pew research center:
95% of youth ages 13-17 go online “several times a day”
31% of teens have smart phones
The Pew Center for American Life, 2011
31% OF TEENS HAVE SMART PHONES.
95% of youth ages 13-17 go online “several times a day”
according to the pew research center:
95% of youth ages 13-17 go online “several times a day”
31% of teens have smart phones
The Pew Center for American Life, 2011
97% OF TEENS PLAY DIGITAL GAMES.
CONGRESS knows that kids love social media.
2011 VAWA reauthorization
“EFFECTIVE PREVENTION PROGRAMMING SHOULD MEET KIDS WHERE THEY LIVE AND PLAY. THAT REQUIRES INVOLVING …INNOVATIVE USES OF
TECHNOLOGY AND SOCIAL MEDIA”
we know that a lot of brands and organizations
try to tap into this interest WHEN THEY ARE SPEAKING TO
YOUNG PEOPLE.
BUT MOST OF THE TIME, KIDS ARE NOT LISTENING.
AND THE REASON FOR THIS IS BECAUSE….
They understand that technology has changed
but they don’t understand that communication has changed…
(here’s what I mean)
Before social media
A few people have access to broadcasting and publishing tools:
Radio, television, film producers pushed out information to the masses.
after social media
Many people have access to broadcasting and publishing tools.
Anyone can push out their information to the masses.
broadcasters curators
People who understand that, make awesome social
media campaigns…like these:
That’s not cool: YOUTH USER A ‘MAKE-YOUR-OWN AVATAR MEME’ TO PUBLISH ORIGINAL HEALTHY RELATIONSHIP SCRIPTS TO THE WEB.
Easy and playful content creation and publishing built out of a campaign with excellent assets (funded in part by the OVW!)!)
it gets better: A ‘QUILT’ OF VIDEO TESTIMONIALS AND SUPPORT
Thousands of videos submitted in this
viral window campaign. Use of
trend setters to spark engagement.
a thin line: USERS SUBMIT RELATIONSHIP STORIES, OTHER USERS CAN RATE AND COMMENT ON STORIES.
Taps into natural interest of people to
judge and be judged. Thousands
of entries, seamless user experience
real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.
real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.
In Real Robots, students learn about relationship systems as they play, create and share video games.
real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.
In Real Robots, students learn about relationship systems as they play, create and share video games.
real robots of robot high: YOUTH MAKE AND SHARE VIDEO GAMES ABOUT HEALTHY RELATIONSHIPS.
Players create and publish their own video games in Real Robots. In less that 1 month players have created over 100 games about relationships.
The Real Robots of Robot high is
currently in beta!!
SIGN UP today!
realrobothigh.com @
other stuff that is awesome.
playspent.org slaveryfootprint.org
5 STEPS TO AWESOME APPS & ONLINE CAMPAIGNS
1 TIP
SET YOUR MIND TO THE CREATE &
SHARE STATION
Your social media campaign should be about capturing and organizing conversations from your community. If content creation rather than aggregation is your strategy: just say no!
2 TIP
get free stuff
Great news! Many tools that allow you to capture and curate user conversations are free and awesome. Know them. Use them.
3 TIP
know nerds in low places
One day, you might want to build your own app. So make friends with nerds today so that you can build the software of your dreams tomorrow. Local tech meet ups and post graduate tech programs are great places to network with nerds.
4 TIP
manage your community
Creating an online community means managing the user conversation . Creating a user driven community comes with risks. Understand those risks and make a plan for how to manage them.
5 TIP
be yourself
The most successful social media campaigns are ones that bring an authentic voice to the space. So be real, speak from the heart, have an opinion!
3 steps to instant tech savviness
mashable.com
1
twitter.com
2
Why not ask generation
Y?
3
