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Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.
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1160+ years. 80+ offices. Performance. Impact. Results.
Pinterest Primer for PR PeepsF-H B2E
January 5, 2012
For more agency insights, follow us on Twitter @b2ecomm@lisaweser
@heatherstl@danikristin
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Meet Pinterest is…A. A virtual
pinboard of things found on the Web
B. A visual social network
C. A referral powerhouse
D. An addiction
E. All of the above
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Why we should pay attention:• A Time Magazine Top 50 Website in 2011
• One of the top ten MOST TRAFFICKED social networks• Target Demographic: Educated, Wealthy, Influential & Female
•$27 million in venture funds
• Growing at a faster rate than Twitter
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How does it work?
1 See it
2 Share It3Pin It
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What do people pin? Products they loveFood and RecipesFashionDesignPhotographyVideosHow-To GuidesGadgetsWeddings and EventsCarsKid StuffHumor LetterpressWish lists
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Why is Pinterest so owerful?
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Pinterest is a Search Powerhouse
is my new ”
“
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Pinterest is Driving Site Traffic
“…Pinterest was the second largest referral for Nesting Place this year (only
Stumble Upon surpassed it.”
“Real Simple: Pinterest Drives More Traffic For Us Than
Facebook”
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Early Adopters on Pinterest
Media & Publications Tastemakers & Bloggers
Brands Services & Websites
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Bringing your brand on “board”Social Media
•Dedicate a team and stake your claim!
•Integrate with existing Facebook/Twitter/ YouTube and blogger outreach programs
Web
•Add plug-ins to your .com site
•Make your content “pinnable”
Word of Mouth
•Host a contest: #PinItToWinIt & #PinterestChallenge
•Activate employees as brand ambassadors
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Get started with It’s invite only for now.•Go to pinterest.com, request an invite•Watch for your invite and register
1. Download the browser plug-in or iPhone app
2. Create a few boards
3. Find your friends
4. Start pinning and repinning