Audience theories

Audience Theories

(in my trailer)

Uses and Gratifications

Katz and Blumler suggested that something has to fulfil at least one of the following for us to connect with it.1. IDENTIFY: being able to recognise the product or person in front of you,

aspiration to be someone else.My protagonist is a typical teenager, as is my antagonist so they are identifiable to my target audience.2. EDUCATE: being able to acquire information or knowledge.N/A3. ENTERTAIN: getting enjoyment from what you’re consuming/ escapism from worries. My horror trailer is entertaining and keeps the audience captivated through the use of plot twists for example.4. SOCIAL INTERACTION: the ability to produce a topic of conversation or spark debates.Generally people watch horror films with their friend and thus, discussion follows.

A.I.D.AThe AIDA theory is a marketing theory which I can apply to my poster. Awareness : My poster would attract attention because of it’s unsettling image with the blacked-out eyes.Interest : Having an awareness of the film leads to intrigue and research into the plot and castDesire: Sees the date on the poster and desires to see the filmAction: Watches the trailer and plans to see the film

Types of AudiencesThere are three main types of audiences:1. Primary audience is the main body of viewers, the

target audience who are the most attracted to the product: they would watch my trailer because they love horror movies.

2. Secondary audiences are the people in contact with the primary audience ie. Their friends/family who would watch the trailer with/because of their friend/relative.

3. Tertiary audiences are those who would only watch or view a media product to see someone that they like who’s in it.