Audience Theories

(in my trailer)

Uses and Gratifications

Katz and Blumler suggested that something has to fulfil at least one of the following for us to connect with it.1. IDENTIFY: being able to recognise the product or person in front of you,

aspiration to be someone else.My protagonist is a typical teenager, as is my antagonist so they are identifiable to my target audience.2. EDUCATE: being able to acquire information or knowledge.N/A3. ENTERTAIN: getting enjoyment from what you’re consuming/ escapism from worries. My horror trailer is entertaining and keeps the audience captivated through the use of plot twists for example.4. SOCIAL INTERACTION: the ability to produce a topic of conversation or spark debates.Generally people watch horror films with their friend and thus, discussion follows.

A.I.D.AThe AIDA theory is a marketing theory which I can apply to my poster. Awareness : My poster would attract attention because of it’s unsettling image with the blacked-out eyes.Interest : Having an awareness of the film leads to intrigue and research into the plot and castDesire: Sees the date on the poster and desires to see the filmAction: Watches the trailer and plans to see the film

Types of AudiencesThere are three main types of audiences:1. Primary audience is the main body of viewers, the

target audience who are the most attracted to the product: they would watch my trailer because they love horror movies.

2. Secondary audiences are the people in contact with the primary audience ie. Their friends/family who would watch the trailer with/because of their friend/relative.

3. Tertiary audiences are those who would only watch or view a media product to see someone that they like who’s in it.