Upload
richard-bruce
View
219
Download
0
Embed Size (px)
DESCRIPTION
+ Recap What does denotation and connotation mean? How do we analyse mode of address? What are the three approaches to analysing audiences? What two terms do we use to categorise audiences? What does ‘mediation’ mean?
Citation preview
+
Print – Form & AudienceAS Media Studies
Form & Audienc
e
Define terms and
approach for analysing
form
Define theories and approach for
analysing audience
Apply knowledge
by analysing form in one
example
Consider how form &
audience links to
institutions and
representation
+Recap
What does denotation and connotation mean? How do we analyse mode of address? What are the three approaches to analysing audiences? What two terms do we use to categorise audiences? What does ‘mediation’ mean?
+Analysing Form (Print)
Three main types of print Newspapers Magazines Print Adverts
All of the share some characteristics Some terms differ between form Consider how each product communicates to its
audience
+Newspapers
Masthead Headline Dateline Image Sub-heads Secondary Story By line Adverts Colour Mode of Address
Name of paper Main story Date of issue Main image Secondary headlines Main secondary story Author of the story Link to audience Consider representation Addressing the audience
+Newspapers
+Magazines
Masthead Selling Line Dateline Image Headline Mode of Address Colour Sponsorship/Promos
Name of magazine Slogan tied to name Date of issue Main image on issue Main story covered Addressing the audience Consider representation Link to audience
+Magazines
+Print Adverts
Logo Slogan Image Layout Mode of Address Typography Copy
Brand association Memorable catchphrase Main image used Positioning of text and
image Addressing the audience Style & colour of text Main text used in ad
+Print Adverts
+Points to consider
What is the print product trying to say? Who is the print product appealing to? How is the product eye catching? How does it compare with other products you have
seen?
+Task
In groups, apply a label to each part of the print product
Consider the meaning of the text Link this to the target audience
May want to compare with other products in the market
Be prepared to present this back to the class
+Summary
What are the main points to consider when analysing a print product?
What labels do we find on a newspaper that we don’t find on a magazine?
What do we mean by anchorage? Why is mode of address important in the analysis of print
products?
How might we link institutions and representation to form and audience?