Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

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Assimilate or Die!

© 2012 WhatTheyThink

The Borg

Part organic, part artificial

One goal – consumption of technology

Desire to raise the quality of life of those they assimilate

Part of the collective consciousness

2

Androids are obsolete

© 2012 WhatTheyThink

© 2012 WhatTheyThink

CHANGE IS NOT ONLY GOOD

IT’S MANDATORY.

© 2012 WhatTheyThink

“You will be assimilated.”

© 2012 WhatTheyThink

The Culture Today

© 2012 WhatTheyThink

Engage. Interact. React.

© 2012 WhatTheyThink

Engage. Interact. React.

© 2012 WhatTheyThink

React.

© 2012 WhatTheyThink

Engage. Interact. React.

© 2012 WhatTheyThink

“You will be assimilated.”

© 2012 WhatTheyThink

© 2012 WhatTheyThink

Tools for Assimilation

socialQR codes

mobile

Augmented reality

personalized URLs

SMS

video

© 2012 WhatTheyThink

© 2012 WhatTheyThink

© 2012 WhatTheyThink

© 2012 WhatTheyThink

Is that all there is?

© 2012 WhatTheyThink

© 2012 WhatTheyThink

© 2012 WhatTheyThink

A Favorite Arrow in our Quiver — The Lunch & Learn

© 2012 WhatTheyThink

© 2012 WhatTheyThink

Mobile Assimilation

© 2012 WhatTheyThink

Augmented Reality — VReal

http://bit.ly/UaHvmZ

© 2012 WhatTheyThink

Augmented Reality — VReal

© 2012 WhatTheyThink

© 2012 WhatTheyThink

Augmented Reality VReal

© 2012 WhatTheyThink

Mobile + Wide-Format = The Wall

http://bit.ly/QzgKIf

© 2012 WhatTheyThink

© 2012 WhatTheyThink

© 2012 WhatTheyThink

© 2012 WhatTheyThink

What is your Painted Picture?

Cameron HeroldBackPocket COO

© 2012 WhatTheyThink

WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE

WE MUST DEVELOP & COMMUNICATE OUR MESSAGE

INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS

CREATE AND DISTRIBUTE CONTENT

FIND WAYS TO ENGAGE

MEASURE RESULTS

PRACTICE WHAT WE PREACH!

BUY AN IPAD GIVE AWAY AN IPAD

© 2012 WhatTheyThink

Assimilate Now — Resistance is Futile.

Thank You!Paul Strack

pstrack@customxm.com @pstrack 501-375-7311