Art and Media Communications II

Welcome to the Post-Summit!

• How have you used technology to tell a story?

• What do you hope to learn in this session?

“Technology is the campfire around which we tell our

stories.”−Laurie Anderson

Agenda10:00-10:20 Introduction & Background10:20-10:30 First Semester Overview10:30-11:30 Activity: Installation11:30-12:00 Lunch12:00-12:10 Intro. to Transmedia Storytelling12:10-12:20 Second Semester Overview12:20-1:20 Activity: Transmedia Storytelling1:20-1:30 7E Lesson Framework Analysis1:30-1:40 Implications for the Classroom1:40-2:00 Resources, Questions & Closing

“We are now in the middle of a second Gutenberg shift from book fluency to screen fluency, from literacy to visuality.”- Kevin Kelly, Senior Editor of WIRED

• Media are converging

• Participatory culture is on the rise

• Design thinking is beginning to drive businesses

• Screens are replacing texts as primary tools of communication

An Unprecedented Opportunity

IBM 2010 Global CEO Survey

1,500 leaders60 countries

Creativity is the #1 leadership competencyfor the future.

Creative Problem Solving

Teaching Digital Natives

Innovative Course Description

• TEA-Approved Innovative Course• Available 2012-2013 School Year• PEIMS #N1170145 Abbreviation: ARMECOM2• State Elective Credit: 1

Texas Policy Support: Standards

Texas Essential Knowledge and Skills for Fine Arts

Texas Essential Knowledge and Skills for Technology Applications

Texas College and Career Readiness Standards

Essential Knowledge and Skills

1. Perception & Information Acquisition2. Creative Expression & Communication3. Historical/Cultural Studies4. Response, Evaluation, and Media Literacy5. Problem Solving6. Participatory Culture

Scaffolding & Alignment

1. Visual Culture & Identity2. Imagination & Ideas3. Collaboration & Communication4. Social Relevance & Community

1. Exploring Personal Memory2. Imagining New Worlds3. Creating Immersive Stories4. Feeding Collective Intelligence

AMC I

AMC II

“Participatory culture shifts the focus of literacy from one of individual expression to community involvement.”− Henry Jenkins

Core Media Literacy Skills

• Play

• Performance

• Simulation

• Appropriation

• Multitasking

• Distributed Cognition

• Collective Intelligence

• Judgment

• Transmedia Navigation

• Networking

• Negotiation

Conceptual Framework with Core Literacy Skills

AMC II Progression

Module 1: Exploring Personal Memory

Module 1: Exploring Personal Memory

• Lesson 1: Shadowboxing• Lesson 2: Shadowbox Scenes• Lesson 3: Hidden Worlds and Secret Lives

Module 2: Imagining New Worlds

Module 2: Imagining New Worlds

• Lesson 1: Altered Environments and World Building

• Lesson 2: Idea Lab – Group Installation Brainstorm

• Lesson 3: Site-Specific Installation

“The artist’s world is limitless. It can be found anywhere, far from where he lives or a few feet away. It is always on his doorstep.”

−Paul Strand, American photographer and filmmaker

Activity: Site-Specific InstallationTask: Alter this environment using materials & responding to word on index card at your table.

5 min 5 min 15 min 15 min

Brainstorm Concept

Sketch, Negotiate,Distribute Workload

Build &Create Art

Evaluate and modify, finalize building

Timeboxing – Short sprints to reach “impossible” goalsBrainstorming & creative production technique based on work of Mihaly Csikszentmihalyi (Flow)

What is transmedia storytelling?

• Complex worlds

• Multiple entry points

• Multiple media formats

Basic Structures of a Story

• Exposition – where a story starts• Plot• Setting• Character• Rising Action• Falling Action• Climax• Resolution or denouement

Freytag’s Pyramid: The Story Arc

Written Texts, Printed Media, Film/Video

Games, Hypertext and Online Media

Linear vs. Non-linear stories

Creating the Multiverse

a multiverse is defined as “an infinite realm of being or potential being of which the universe is regarded as a part or instance.”

Module 3: Creating Immersive Stories

Module 3: Creating Immersive Stories

• Lesson 1: Introduction to Transmedia Storytelling – Creating the Multiverse

• Lesson 2: Telling Digital Stories Through Video• Lesson 3: Online Blogs & Cultivating Fan

Fiction

Module 4: Feeding Collective Intelligence

• Lesson 1: Interactive Stories and Game Designs• Lesson 2: The “Happening”• Lesson 3: Reflections – Digital Portfolio

Assembly

Module 4: Feeding Collective Intelligence

Activity: Transmedia Storytelling

• Create a poster to represent and “pitch” your story as if to a producer.

• Build off of our installation in some way. • Each group will have 5 minutes to engage us

with their story.• Your media and constraints will vary by group.• Brainstorm, collaborate, negotiate, share• Work quickly – 40 minutes to poster

presentations

7E Lesson Framework

7E Lesson Analysis

• Review the lesson handed to you in terms of the 7E framework.

• With your partner, analyze how the lesson moves through the 7Es.

• What are some differences you observe between this model and other visual arts lessons you have seen in the past?

• What might be some of your predictions on how these changes impact the learning experience?

Implications for the Classroom

• With a partner from a different group, discuss the process you used to generate your story ideas and think through how you might guide a group of students through the actual creation of these projects.

• What modifications to your classroom or instruction might need to be made to help students be successful with lessons like these?

Lessons Learned continued

• Work with tech staff in advance• Download, test, practice using software• Don’t forget the small stuff—where to save

files• Create weblists in advance• Review best practices in social media• Don’t be afraid of loud and messy group work

Technology & Supplies• Art room & materials• Digital cameras (still and video)• LED projector• Internet connection• Computers• Color printer

Website: www.txartandmedia.org

Website: www.txartandmedia.org

The Big Picture

Questions?

Contact Information

Texas Cultural Trust823 Congress Ave., Suite 650Austin, TX 78701http://txculturaltrust.org/

Amy Barbee, Executive Directorabarbee@txculturaltrust.org

Caroline Hammond, Project Managerchammond@txculturaltrust.org

Resources for Learning7035 Bee Cave Rd. #101 Austin, TX 78746www.resourcesforlearning.net

Linda Wurzbach, Presidentlindaw@resourcesforlearning.net

Judy Jennings, Director of Assessment/Curriculumjudyj@resourcesforlearning.net

Amy Guadagnoli, Director of Creative Servicesamyg@resourcesforlearning.net

Contact Information

Martha Graham quote.

“There is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique.”

−Martha Graham