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This presentation is based on an article we published in EDUCAUSE Review Online - "Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know" http://www.educause.edu/ero/article/intentional-web-presence-10-seo-strategies-every-academic-needs-know Faculty need to begin re-thinking what it means to be an academic and a scholar in a “Google world.” If Google can’t find your work, then it’s essentially irrelevant because others aren’t finding it. In this session, we present problems with old modes of knowledge dissemination, outline strategies academics should be following to build a web presence and improve their search engine ranking, and conclude with some data we’ve collected to support our claims.
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Web Presence & Search Engine Optimization for Academics: Rethinking scholarship, “impact”, and knowledge dissemination in a “Google World”
Patr ick R . Lowentha lpatricklowenthal@boisestate.edu
Joanna C . Dunlapjoni.dunlap@ucdenver.edu
@plowenthal
“I've a feeling we're not in Kansas any
more”
A Zettabyte???
A Zettabyte???
10 Steps to Improve Your Search Ranking
Get a website1
Update your website
• 2a. Maintain a blog
• 2b. Post manuscripts online
• 2c. Post presentations online
• 2d. Post teaching materials online
2
Track your traffic3• 3a. Review analytics
• 3b. Set up Google alerts
Publish in open access journals4
Social Media / Sharing Sites5
• 5a. Manuscripts (ERIC, Mendley, Zotero, Selected works, Research Gate, CiteULike, Academia)
• 5b. Presentations (SlideShare)
• 5c. Teaching materials (MERLOT)
Leverage Social Networks6
Be a Good User of Other’s Content7
• Review other’s work (e.g., Amazon)
• Contribute content to other sites (e.g., wikipedia)
• Organize professional resources into an open accessible repository (e.g., Delicious.com)
Complete all profiles• --AECT• --EDUCAUSE• --Google Plus• --LinkedIn• --Twitter• --Facebook• --Academia• --Mendely• --Blogger• --YouTube• --SlideShare• --Google Scholar
8
Careful Naming9
Carefully name your work
Horton hears a tweet. EDUCAUSE Quarterly, 32(4).
Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.
vs.
Cited by 121
Cited by 34
9
Promote New Work10
Evidence?
Evidence?
Patrick Lowenthal
patricklowenthal@boisestate.eduwww.patricklowenthal.com
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