Ad network basis for FREE

Ad Network basic for FREE!A short thought and research on…WHAT is ad network?, HOW does ad network work?, andWHY to work with Ad Network?

Ad Network Overview

Find it out for FREE …

Why?

What? How?

WHAT?

Publishers Think

ClientMoney

Advertisers Think

Place ads on multiple Website

New media channel for audience reaching

Sales Immediately

What is ad network?

Basic model

Advertisers Publishers

Ad Network

BuySell

HOW?

The Long Tail has Grown

Unique

users

Portal Inventory Content rich inventory

Small sites, blogs

Inventory Ranking

Travel Autos Technology Men

Focused Content sites

Top Portals

Engagement/time spent in

creases

How does ad network do?

Categorized by Demographic (e.g. Men, Women, Teens)

Categorize by Content Type (i.e. News, Sports, Tech)

Publishers

Auto

Sports

Advertisers

Ad Network

Types of ad network

• Representative Network

• Blind Network

• Vertical Network

• and more ….

WHY?

Publisher

1. Why should you join?2. Ad Network Selection Checklist

1. Why should you join?

Monetizing your (remnant) inventory

Reach out to agencies and advertisers

2. AD NETWORK SELECTION CHECKLIST FOR PUBLISHERs

• Recommendations (Reliability and Credibility)

• Advertiser ads quality and ads control ability• Placement Requirement• Compensation (CPM/CPC/CPA)• House Ads and Remnant Space• Payment terms and method• Stats and Tracking• Channel conflict (Report, Data, …)

Advertiser

1. Why should I work with an ad network?

2. Ad Network Selection Checklist

1. Why should I work with them?

Source: Collective Media Ad Network Study 2010

Inventory quality and targeting technology will continue to become common as top-tier ad networks rise above the rest.

Source: Collective Media Ad Network Study 2010

2. Ad Network Selection Checklist for Advertisers

• Brand-safety

• Transparency

• Target audience reach

• Targeting capabilities

• Digital platform capabilities

• Reporting capability

• Responsive staff

Let’s TalkLoi TranSales ExecutiveKomli Media Vietnam

W: http://www.komli.com/sea E: loi.trandai@komli.com M: +84 122 888 1077