47%0.07%

How will Ello turn a profit without ads?

September 20144,000 users online per hour & 30K-50K signups per hour (a combo of people creating new accounts, sending out invites and requesting invitations)

Summer of 2013Ello launched for 90 people

What is Ello?

Ello vs Facebook

The hype

What’s so great about Ello?

What’s the deal with people vs ads?

Digital Media Average CTR

Ello’s future?

About the creator

Paul BudnitzArt- and design-centric entrepreneur, founder of kid robot

October 2014Ello sent out an email stating that it has converted itself into a Public Benefits Corporation(a for-profit company that has a legal obligation to do social good)

September 2014Facebook suspended drag performers’ accounts for not using their real names

August 7 2014Relaunched as invitation only site

“There’s no finger to be placed on what caused the explosion,” Budnitz says. “It’s a nice combination of word of mouth, influencers trying the network, media coverage and the veil of exclusivity since you have to be invited. It’s worked quite nicely.”

Ello even had invites for sale on ebay.

Ad-free forever, by law

The body of the email outlines the terms Ello has set down in their PBC charter:

1. “Ello shall never make money from selling ads;

2. Ello shall never make money from selling user data; and

3. In the event that Ello is ever sold, the new owners will have to comply by these terms.”

Ello is not necessarily as socialist as it seems to be.

of respondents said facebook was the one social network that influenced their buying decisions the most.(as of 2012)

No ads

Ello is being lauded as one of the most hyped social media networks out there. “Simple, beautiful & ad-free”, the promise that Ello makes is that its users’ privacy will never be compromised for profit.

Business model to run on app-like model

Users will need to pay to use advanced features

Venture capital suggests Ello has a back up plan if the app model fails

Facebook’s click through rates (CTR) are way higher than average.

Ello gives you the ability to choose who shows up on your main feed.

Just a social media site, pure and simple.

No data mining

Ello performs no data collection at all (and therefore can’t monetize it.)

Unlike other social platforms, Ello has no limits on length of posts - get more bang for your buck than Twitter. This includes no limit on image resolution and number of pics per post. No format changes out of the user’s control either - We’re looking at you, Tumblr!

Ello’s main draw is that it’s never going to sell info for adspace, which sounds like a big plus. But according to the data, people don't actually seem to dislike advertisement on social media.

Will Ello gain a following to rival Facebook, and does it even matter?

Ello now has more than 1 million members, with 3 million more in queue to join up. Of these:

However, these figures are relatively common for social network launches, and we think that with a bit more development Ello is likely to have a good chance at success, especially as a social blogging platform within the art and design community.

Got $435,000 in venture funding

Raised $5.5m from venture capitalists in its Series A funding round

How did Ello get on to everyone’s radar? A few events happened at the same time to drive Ello from a small network of 100 to the hype it receives now. The most important of which is Facebook’s new privacy policy that stipulates a user has to use their real name. Musicians, artists, performers alike started a mass exodus to Ello, and brought their fans with them.

THE QUICK AND DIRTY ON

ello.co

"We will make money, and we are a business, and we have been really open about that since the beginning."

36% 20%

Facebook Desktop Newsfeed CTR

Facebook MobileNewsfeed CTR

0.5-2%

3-6%

Noise vs Friends

Timeline

!!!

B$

Micro-blogging feel, full length content

of users have never posted

of users actually remained active 6 days after sign-up

Sourceshttp://www.entrepreneur.com/article/237972

http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/

http://www.inc.com/jeremy-quittner/paul-butnitz-talks-about-ello-and-other-subjects.html

http://www.imaginepub.com/will-ello-thrive-as-a-public-benefit-corporation

http://www.wired.com/2014/10/ello_pbc/

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