09 10 CITPresentationfinal2

Expanding the Digital Arts Program

2009 League for Innovation CIT Conference

Session DescriptionThe fast pace of change in digital arts makes keeping

your program current with workforce needs a challenge.

Having a high quality program is paramount to meeting the needs of area employers,

Educators attending the session learn about a collaborative program development Process, Review steps taken, and discuss options for future program development

St. Louis Community College Four Campuses One Mission

• Founded in 1963• 28,000+ students• 4 campuses strategically located throughout the St. Louis

Metropolitan area.– In the very north Florissant Valley location, – to the city's central corridor at Forest Park, – to the southwest area of the county at the Meramec campus,– to the burgeoning West County area our Wildwood campus -Opened August

2007• 3 Education Centers

Digital Arts and Technology Alliance

• Architectural Technology AAS• 5 Digital Media Certificates(3D Design and

Animation, Fine Arts, Graphic Design, Photography & World Wide Web)

• Graphic Communications - AAS• Horticulture - AAS • Interior Design - AAS & (Kitchen & Bath

Certificate)

• Architectural Technology– AAS

Career and Technical Education Process

• Relevance and Rigor in the Curriculum

• Tech Scan• Developing a Curriculum

(DACUM)• Program of Study (POS)

Relevant

• Relevant curriculum for programs that are Job specific to the area workforce.• Relevant curriculum for transfer

degrees to 4 year universities within in the area.

Rigor

• Rigor in the curriculum for competency based programs of study.• Rigor in the curriculum

for meeting the Perkins standards for funding of the program of study.

Tech Scan

• A facilitated industry area focus group that is asked specific questions about the viability of a program the college wants to develop or revise.

Tech Scan Digital Media Focus Group

• 4 hour session breakfast session• 15 area Digital Media Companies

represented

• all individuals that hire Digital Media employees• individuals not on our

program advisory board

Tech Scan Digital Media Focus Group

• Facilitators Coordinator Career and Technical

Education Curriculum ProjectsCareer & Technical Education Senior

Project Associate Transcript Reporter

Tech Scan Digital Media Focus Group

• ObserversDean of Humanities and

Social SciencesProgram Coordinator

(faculty member)Manager, Digital Arts and

Technology Alliance

Tech Scan Digital Media Focus Group

• AgendaWelcome Breakfast & IntroductionsOrientation to the Tech Scan ProcessIndentify the needs for a Digital Arts

ProgramConclusion

Sample Questions

• Definition and Description –Job Titles?–Job Responsibilities?–Job Skills?

Sample Questions

• Viability of Digital Media Occupation- Demand for jobs in field?- St. Louis Region demand?

• - Demand over the next • 2 years• 5 years• 10 years

Sample Questions

• Career Ladder• Educational ladder• Certification(s)• Internships• Wage range• Structure Credit/non

Credit, Certificate, AAS, Transfer Degree

Tech Scan Outcomes

• Skilled employees in great demand – 20 – 25% growth in employment– Software - Adobe Creative Suite, Animation, Flash,

Video Final Cut Pro– Social Media Marketing, Search Engine

Optimization, Web Marketing, audio and video for web

– Life long learner (new Software / Technology)– Writing Skills

Tech Scan Outcomes• Titles– Designer, Media developer, Visual designer– Motion graphics designer, Animation designer– Flash designer, Web designer– Video editor, Copywriter – Digital Journalist /social media producers, – Media assistants– Production assistants, graphic designers, web

developers, communications assistants

Tech Scan Outcomes

• Generalist approach with areas of specialization– 3 D and animation – Media design– Visual design– Motion graphics design– Flash designer– Web designer– Video editor – Copywriter

DACUM - Process

The college process where Subject Matter Experts (SME’s) provide a job analysis and define the Duties and Tasks for a particular job.

DACUM - Process

• DACUM Facilitator Training – The Ohio State University (Dr. Robert Norton)

• A list of Knowledge and Skills Assessments & tools developed

• A list of future trends and challenges are developed

• A DACUM chart is completed and sent out for review

• Task analysis begins

DACUM Process

• Panel of 15 subject matter experts (SME’s)– Employees who

complete the work• Level of knowledge

needed• Skills they use in their job• Equipment needed in their

job

DACUM Outcomes

• Specific knowledge needed in curriculum• Specific skills needed in curriculum• Assessments / Industry Certifications• Program equipment needs

Current Tasks

• Revision of some courses– College Process• Curriculum

Committee review and approval proposal revisions–Computer Animation I–Computer Animation

2–WWW Design

Current Tasks

• New Course Proposals–Curriculum Committee Review and Approval• Foundations of Computer Animation• Foundations of Computer Modeling• Introduction to Interactive Design• Introduction to Adobe Flash•Motion Graphics w/Final Cut Pro and

Aftereffects

Current Tasks

• Revision of Digital Media Certificates–Curriculum Committee

Review and Approval• Animation• Interactive Design•Digital Photography•Graphic Communications

Future Plans and Goals

• Continued involvement of Tech Scan participants• Convergence Media

- Digital Audio Production, Digital Music Production, Digital Journalism and Digital Media Marketing

Challenges

• Space limitations- Ideas•Distance learning•Expand to

Educations Centers•Dual (high school)

enrollment

Challenges

• Curriculum Committee–Slow approval process

–Idea•New CurricuNet software has been purchased.

Process Review

• Tech Scan• DACUM• Course Revisions• New Course Proposals• Certificate Revisions • Develop Curriculum / New

Certificates

Contact Info

Randy J. MaltaManager, Digital Arts and Technology Alliance

rmalta@stlcc.eduhttp://linkedin/in/randymalta

http://twitter.com/randymalta 2ndLife:RandoMazi

(314) 984-7998