Don't let payments get in the way of conversion

Don’t let payments get in the way of conversion

Mobile payments as split of total transactions

Tablet sales quadrupled

Shopper time on site increased by 50%

Number of page visits increased by 40%

Volume of transactions increased by 65%

Increase of ATV

Responsive Design leads to increased conversion of c. 15%

By using Adyen's recurring

payment function, Uber

customers only register their

credit cards once.

Customers can thereafter use

the service without having to re-

enter their payment details.

The payment is completed

within the Uber app.

A/B testing of the impact of 1-click across 3 countries

23% increase in checkout conversion with 1-click

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Old checkout One-click

Payment Method Mix

Refunds on APMs

Dynamic 3D-Secure

Payments made easy

Summary

1. Mobile payment pages: 15% increase

2. One-click payments: 25% Increase

3. Localized payment methods: 10% increase

4. Dynamic 3D Secure: 4% increase

5. Local Acquiring: 5-40% increase

Payments made easy

Myles Dawson

Head of UK Adyen

Myles.dawson@adyen.com

+44 795 780 41 92

www.adyen.com

Information