Communications Plan for the ADEMU Project

Communications Plan

Hugo Rodriguez Mendizabal(IAE-CSIC and Barcelona GSE)

Communications Plan

www.ademu-project.eu

Objectives

1. Make an impact on the frontier of knowledge in the academic arena

2. Ensure a high degree of visibility of the results of the project

3. Create the basis for a sustainable impact on the corresponding policy-making bodies

4. Educate the general public

5. Tailor communications to specific target audiences

6. Gain feedback from stakeholders

Target audiences

Scientific community Research institutions and leading scientists

Policy Makers Local, regional, national & pan-european

Markets Financial institutions, think-tanks

Press & General Public

Communications Plan

www.ademu-project.eu

Communications teams

COORDINATION

• BcnGSE (H. Rodriguez, C. Kirchner, S. Grosvenor)

Communications Plan

www.ademu-project.eu

Communications teams

COORDINATION

• BcnGSE (H. Rodriguez, C. Kirchner, S. Grosvenor)

LOCAL TEAMS

• Bonn GSE

• Cambridge U.

• CERGE

• EUI

• TSE

• U. Catolica Portuguesa

• UCL

Communications Plan

www.ademu-project.eu

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Communications Plan

www.ademu-project.eu

www.ademu-project.eu

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Communication means

• Webpage

• E-mail notification

• Blog coverage

• Press release

• Social media coverage

• Interviews

• E-newsletter

• Poster

• Photos

• Videos

Deliverables

• Conferences

• Workshops

• Papers

• Policy briefs

• Lectures

• Courses

• Reports

• Indicators database

Communications Plan

www.ademu-project.eu

Measurables

• Webpage hits

• Number of downloads

• E-mail responses

• Blog hits/comments

• E-newsletter responses

• Expansion of contacts

• Leaflet/poster distribution

• Social media interaction

• Number of press releases

• Video views/comments