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INTERACTIVE BRANDED EXPERIENCES
ADVERTISING ISCHALLENGED
TOO MUCH ADVERTISING = SATURATION = URBAN SPAM
Permanent invasion and interruption.
Yuu 2.0 Management
TOO MANY CHANNELS = FRAGMENTATION
The number of information and entertainment channels keeps skyrocketing.
TOO MUCH CHOISE
The number of available products and brands increase everyday.
ADVERTISING = LOSS OF CREDIBILITY
76 % of consumers don’t believe that companies tell the truth in advertisement. Yankelowich
CONSUMERS ARE STARTING TO IGNORE ADVERTISING
69% of consumers find a service of TV without commercials very intersting. Nielsen
ADVERTISING = LOSS OF EFICIENCY
For the last 10 years the cost of advertising rose 50 % but the audiences lowered 40 %.
TO BE VISIBLE ONE HAS TO SPEND LOTS OF MONEY.
Cons
umer
2.0
THET ARE NOT AN AUDIENCE ANYMORE
"CONSUMER ARE THE PEOPLE FORMELY KNOWN AS THE AUDIENCE“
- Jay Rosen – Press Think
WHAT IS A BRAND?
BRAND = COLLECTIVELY WHAT PEOPLE SAY, FEEL AND THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
CONSUMERS TRUST PEOPLE LIKE THEMSELVES. Source: Social Media Inc
68 % of consumers say that recommendations from friends and family increase trust in products and services.
THERE ARE 250 MILLION ACTIVE USERS ON FACEBOOK AND 110 MILLION IN MYSPACE.
53 % of Internet users visit their social profiles every day and 30% visit Facebook on Mobile Phones- FACEBOOK
IF MYSPACE WERE A COUNTRY. IT WOULD BE WOULD BE 11TH LARGEST IN THE WORLD.
Between Mexico and Japan.
WE ARE 2.0 NOW!
WERE CONSUMER IS A MEDIA
MY TV MY MAGAZINES
MY REPORTAGE
MY RADIO MY NEWS
The roles for tradicional media are changing every hour. Seth Godin
40 % of all advertising is never noticed.
HOW SUCCESSFULL ARE YOU REACHING THE NEW COSTUMER?
CAN YOU BRAND SPEAK THEIR LANGUAGE?
One out of eight trust more people met online that brands.
CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE?
CAN YOU BRAND SPEAK THEIR LANGUAGE?
One out of eight trust more people met online that brands.
CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE?
TRADICIONAL ADVERTISING COMMUNICATION 2.0
INTERACTIVE BRANDED EXPERIENCES
MIRROR’S EDGE WORLD PRÉ-LAUNCH
1 EA GAMES
MIRROR’S EDGE
CONCEPT: THE GAME IS EVERYWHERE.
PLACE: LAUNCH IN LISBON
CHALLENGE: MAKE PEOPLE VISIT THE SITE BEFORE THE LAUNCH AND LEAVE CONTACT TO BUY THE GAME.
MIRROR’S EDGE WORLD PRÉ-LAUNCH
1 EA GAMES
MIRROR’S EDGE YUU HAS DEVELOPED AN AUGMENTED REALITY GAME SOLUTION TO BE SPREAD EVERYWHERE..
WHIS APPLICATION WAS SPREAD IN THE CITIE TO CATCH SOME WORD OF MOUTH INDUCTORS.
5% OF BLOGGERS INFLUENCE 95% OF BLOG READERS.
ERISTOFF BLACK PARTY – DRINK RELEASE
2 ERISTOFF BLACK
ERISTOFF BLACK
CONCEPT: THE WOLF IS YOU.
PLACE: EVENT IN LISBON
CHALLENGE: MAKE PEOPLE VISIT THE SITE AFTER THE PARTY TO LEAVE THEIR CONTACTS.
ERISTOFF BLACK YUU HAS DEVELOPED AN AUGMENTED REALITY FACE RECOGNICION APLICATION. EVERYONE LOOKED AT THE MAGICAL MIRROR AT THE ENTRANCE OF THE PARTY BECOMING A WOLF.
A PICTURE FOR EACH WAS TAKEN AND PEOPLE COULD GET IT AT THE PARTY WEBSITE AFTER THE PARTY. 65 % DID.
2 ERISTOFF BLACKERISTOFF BLACK PARTY – DRINK RELEASE
50 YEARS MINI
3 MINI
MINI 50 YEARS
CONCEPT: THE MODERN CLASSIC.MINIMALISM.
PLACE: EVERYWHERE
CHALLENGE: LET PEOPLE KNOW THAT MINI IS A MODERN CLASSIC AND THAT THE BRAND IS 50 YEARS OLD.
MINI 50
YUU HAS DEVELOPED 5 IPHONE GAMES FOR THE MINI COMMUNITY.
THE GAME WILL BE SENT TO MINI LEADERS THAT WILL BLOG THE GAME ABOUT THE GAME AND WILL AVAILABLE AT ITUNES STORE.
50 YEARS MINI
3 MINI
GREAT IDEAS MAGNUM
4 CHOCOLATES MAGNUM
CHOCOLATES MAGNUM
CONCEPT: MAGNUM THOUGHTS.
PLACE: POINT OF SALE
CHALLENGE: GET PEOPLE TO CONSIDER CHOCOLAT MAGNUM WHEN CHOOSING FROM POS.
CHOCOLATES MAGNUM
YUU HAS DEVELOPED AN APLICATION THAT PLACES THOUGHTS ON PEOPLES MINDS.
WHILE HAVING A BALLON WITH A TASTY THOUGHT PEOPLE COULD TAKE A PICTURE AND GO TO THE WEBSITE GET IT. IF THEY WON A PROMOTION FOR A BOX OF CHOCOLATS THE PICTURE WOULD BE COVERED IN CHOCOLATS.
GREAT IDEAS MAGNUM
4 CHOCOLATES MAGNUM
Yuu Tech Dev
Centro Cultural de Belém Agenda – on Beta – allows people to buy tickets and visit the agenda from everywhere.
5 CCB SOCIAL AGENDA
CHRISTMAS MOTION GAME is a motion detection game to be played on a large projection allowing people to collect gifts to wil a gift.
6 CHRISTMAS MOTION GAME
Interactive Floor allows the consumer to expose a brand when walking over it! This cenario the consumer uncovers the ball on Autumn leaves.
7 FLOOR INTERACTIVE PROMOTION
Interactive wall allowed consumer to uncover some enviornmental concecpts related to Bandeirante – Brasilan Electricity.
8 WALL INTERACTIVE PROMOTION
Interactive Game simulates snow behavior.
9 WALL INTERACTIVE GAME
Adidas Interactive punching bag allows peolpe to Punch against the crisis. When hiting the crisis people will hear compliments and good will.
10 INTERACTIVE PUNCHING BAG
What we propose You...
IDEIA DELTA
IDEIA TELEPIZZA
IDEIA CONCENTRA + TOYS R US
Contactos
Bruno Gavino
Yuu DigitalAvenida Engº Duarte Pacheco Amoreiras - Torre 1 - 9º piso1070 - 101 Lisboa
Tel: 93 598 88 99
E-mail: bg@yuu.ptSite: www.yuu.pt
Slide 43 April 28 2008Slide 43 April 28 2008
Thank’s!
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