INTERACTIVE BRANDED EXPERIENCES

ADVERTISING ISCHALLENGED

TOO MUCH ADVERTISING = SATURATION = URBAN SPAM

Permanent invasion and interruption.

Yuu 2.0 Management

TOO MANY CHANNELS = FRAGMENTATION

The number of information and entertainment channels keeps skyrocketing.

TOO MUCH CHOISE

The number of available products and brands increase everyday.

ADVERTISING = LOSS OF CREDIBILITY

76 % of consumers don’t believe that companies tell the truth in advertisement. Yankelowich

CONSUMERS ARE STARTING TO IGNORE ADVERTISING

69% of consumers find a service of TV without commercials very intersting. Nielsen

ADVERTISING = LOSS OF EFICIENCY

For the last 10 years the cost of advertising rose 50 % but the audiences lowered 40 %.

TO BE VISIBLE ONE HAS TO SPEND LOTS OF MONEY.

Cons

umer

2.0

THET ARE NOT AN AUDIENCE ANYMORE

"CONSUMER ARE THE PEOPLE FORMELY KNOWN AS THE AUDIENCE“

- Jay Rosen – Press Think

WHAT IS A BRAND?

BRAND = COLLECTIVELY WHAT PEOPLE SAY, FEEL AND THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.

CONSUMERS TRUST PEOPLE LIKE THEMSELVES. Source: Social Media Inc

68 % of consumers say that recommendations from friends and family increase trust in products and services.

THERE ARE 250 MILLION ACTIVE USERS ON FACEBOOK AND 110 MILLION IN MYSPACE.

53 % of Internet users visit their social profiles every day and 30% visit Facebook on Mobile Phones- FACEBOOK

IF MYSPACE WERE A COUNTRY. IT WOULD BE WOULD BE 11TH LARGEST IN THE WORLD.

Between Mexico and Japan.

WE ARE 2.0 NOW!

WERE CONSUMER IS A MEDIA

MY TV MY MAGAZINES

MY REPORTAGE

MY RADIO MY NEWS

The roles for tradicional media are changing every hour. Seth Godin

40 % of all advertising is never noticed.

HOW SUCCESSFULL ARE YOU REACHING THE NEW COSTUMER?

CAN YOU BRAND SPEAK THEIR LANGUAGE?

One out of eight trust more people met online that brands.

CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE?

CAN YOU BRAND SPEAK THEIR LANGUAGE?

One out of eight trust more people met online that brands.

CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE?

TRADICIONAL ADVERTISING COMMUNICATION 2.0

INTERACTIVE BRANDED EXPERIENCES

MIRROR’S EDGE WORLD PRÉ-LAUNCH

1 EA GAMES

MIRROR’S EDGE

CONCEPT: THE GAME IS EVERYWHERE.

PLACE: LAUNCH IN LISBON

CHALLENGE: MAKE PEOPLE VISIT THE SITE BEFORE THE LAUNCH AND LEAVE CONTACT TO BUY THE GAME.

MIRROR’S EDGE WORLD PRÉ-LAUNCH

1 EA GAMES

MIRROR’S EDGE YUU HAS DEVELOPED AN AUGMENTED REALITY GAME SOLUTION TO BE SPREAD EVERYWHERE..

WHIS APPLICATION WAS SPREAD IN THE CITIE TO CATCH SOME WORD OF MOUTH INDUCTORS.

5% OF BLOGGERS INFLUENCE 95% OF BLOG READERS.

ERISTOFF BLACK PARTY – DRINK RELEASE

2 ERISTOFF BLACK

ERISTOFF BLACK

CONCEPT: THE WOLF IS YOU.

PLACE: EVENT IN LISBON

CHALLENGE: MAKE PEOPLE VISIT THE SITE AFTER THE PARTY TO LEAVE THEIR CONTACTS.

ERISTOFF BLACK YUU HAS DEVELOPED AN AUGMENTED REALITY FACE RECOGNICION APLICATION. EVERYONE LOOKED AT THE MAGICAL MIRROR AT THE ENTRANCE OF THE PARTY BECOMING A WOLF.

A PICTURE FOR EACH WAS TAKEN AND PEOPLE COULD GET IT AT THE PARTY WEBSITE AFTER THE PARTY. 65 % DID.

2 ERISTOFF BLACKERISTOFF BLACK PARTY – DRINK RELEASE

50 YEARS MINI

3 MINI

MINI 50 YEARS

CONCEPT: THE MODERN CLASSIC.MINIMALISM.

PLACE: EVERYWHERE

CHALLENGE: LET PEOPLE KNOW THAT MINI IS A MODERN CLASSIC AND THAT THE BRAND IS 50 YEARS OLD.

MINI 50

YUU HAS DEVELOPED 5 IPHONE GAMES FOR THE MINI COMMUNITY.

THE GAME WILL BE SENT TO MINI LEADERS THAT WILL BLOG THE GAME ABOUT THE GAME AND WILL AVAILABLE AT ITUNES STORE.

50 YEARS MINI

3 MINI

GREAT IDEAS MAGNUM

4 CHOCOLATES MAGNUM

CHOCOLATES MAGNUM

CONCEPT: MAGNUM THOUGHTS.

PLACE: POINT OF SALE

CHALLENGE: GET PEOPLE TO CONSIDER CHOCOLAT MAGNUM WHEN CHOOSING FROM POS.

CHOCOLATES MAGNUM

YUU HAS DEVELOPED AN APLICATION THAT PLACES THOUGHTS ON PEOPLES MINDS.

WHILE HAVING A BALLON WITH A TASTY THOUGHT PEOPLE COULD TAKE A PICTURE AND GO TO THE WEBSITE GET IT. IF THEY WON A PROMOTION FOR A BOX OF CHOCOLATS THE PICTURE WOULD BE COVERED IN CHOCOLATS.

GREAT IDEAS MAGNUM

4 CHOCOLATES MAGNUM

Yuu Tech Dev

Centro Cultural de Belém Agenda – on Beta – allows people to buy tickets and visit the agenda from everywhere.

5 CCB SOCIAL AGENDA

CHRISTMAS MOTION GAME is a motion detection game to be played on a large projection allowing people to collect gifts to wil a gift.

6 CHRISTMAS MOTION GAME

Interactive Floor allows the consumer to expose a brand when walking over it! This cenario the consumer uncovers the ball on Autumn leaves.

7 FLOOR INTERACTIVE PROMOTION

Interactive wall allowed consumer to uncover some enviornmental concecpts related to Bandeirante – Brasilan Electricity.

8 WALL INTERACTIVE PROMOTION

Interactive Game simulates snow behavior.

9 WALL INTERACTIVE GAME

Adidas Interactive punching bag allows peolpe to Punch against the crisis. When hiting the crisis people will hear compliments and good will.

10 INTERACTIVE PUNCHING BAG

What we propose You...

IDEIA DELTA

IDEIA TELEPIZZA

IDEIA CONCENTRA + TOYS R US

Contactos

Bruno Gavino

Yuu DigitalAvenida Engº Duarte Pacheco Amoreiras - Torre 1 - 9º piso1070 - 101 Lisboa

Tel: 93 598 88 99

E-mail: bg@yuu.ptSite: www.yuu.pt

Slide 43 April 28 2008Slide 43 April 28 2008

Thank’s!