Working With the Media

Working With the Media

April 10, 2008

Mark E. IbachMarketing & PR CoordinatorSouth Central Library System

Factors to Understand

Advertising drives news space

Breaking news & sports rule

Controversy sells

Reporters have little time, and in most cases won’t work hard for a story

Media turnover is high, so your work is never done

Benefits of Positive Coverage

Increased program attendance

Increased library visits

Employee recognition

Places library in position of influence & power

Increases fundraising opportunities

No Such Thing as Bad Press?

Marlene Dietrich once said, “I don’t care what you write about me as long as you spell my name correctly.”

Important Considerations

Give reporters a complete news package

Be aware of media deadlines and schedules

Packet Contents

Reasons Your Press Release May Get Tossed

Press Release Contents

Activity Planning Checklist & Promotion Suggestions

Photographic Considerations When Planning Activities

Tips for Taking Good Photographs

Sample Media Permission Slip

Sample Media Permission Language

Resources

Conclusion

Take the time to cultivate a good working relationship with the media

Always stress the incredible value provided by the public library

Questions?

www.scls.info/pr/presentations/nwls

Mark Ibach(608) 246-5612 or mibach@scls.lib.wi.us