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Working With the Media. April 10, 2008. Mark E. Ibach Marketing & PR Coordinator South Central Library System. Factors to Understand. Advertising drives news space Breaking news & sports rule Controversy sells Reporters have little time, and in most cases won’t work hard for a story - PowerPoint PPT Presentation
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Working With the Media
April 10, 2008
Mark E. IbachMarketing & PR CoordinatorSouth Central Library System
Factors to Understand
Advertising drives news space
Breaking news & sports rule
Controversy sells
Reporters have little time, and in most cases won’t work hard for a story
Media turnover is high, so your work is never done
Benefits of Positive Coverage
Increased program attendance
Increased library visits
Employee recognition
Places library in position of influence & power
Increases fundraising opportunities
No Such Thing as Bad Press?
Marlene Dietrich once said, “I don’t care what you write about me as long as you spell my name correctly.”
Important Considerations
Give reporters a complete news package
Be aware of media deadlines and schedules
Packet Contents
Reasons Your Press Release May Get Tossed
Press Release Contents
Activity Planning Checklist & Promotion Suggestions
Photographic Considerations When Planning Activities
Tips for Taking Good Photographs
Sample Media Permission Slip
Sample Media Permission Language
Resources
Conclusion
Take the time to cultivate a good working relationship with the media
Always stress the incredible value provided by the public library
