WildTangent Presentation

Scal ing your Ad Revenues

Facebook Connected

Fueled by Digital Currency

. . . and Brand Advertising

“The holy grail business model…

is neither purely ad-supported, all virtual goods,nor subscription-based, but rather a complementary blend of revenue streams…”

- GamesBeat January, ‘10

Revenue Mix

90% + <10%+

Maximizing ARPU

Platformed and Syndicated

Virtual Worlds, MMOs, and Portals

Syndicated Flash Games

Social Games

• Brands can dynamically sponsor access to subscription based content or virtual goods

• Brands can dynamically integrate custom, branded items into top social games

• BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurability

Introducing a scalable advertising platform that enables brands to

engage social gamers and enhance their play.

Sponsored Items

Sponsored Sessions

“Dynamic Integration”

+ Custom Item added to BrandBoost Item Stream+ Promotion of Custom Item can be Geo and Demo targeted

+ Redemptions throttled based on advertiser spend + Integration of 3rd party video ad serving and reporting

Integrated Campaigns

BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or audience segments across multiple games.

Potential Reach of over 10 Million Daily Unique Players!

Advertiser Concerns

• Does it work?

• Does it scale?

• Is it addressable?

• Is it reliable?

Significant Opportunity

BrandBoost Performance

25 Concurrent BrandBoost Campaigns and growing

Campaign Budgets ranging from $50k - $1 million +

Results are driving increased investment

Advertising Will Be 30 – 50% of your ARPU by 2013

Thanks!

Email: bill.clifford@wildtangent.com

Twitter: @bill_clifford