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Scal ing your Ad Revenues
Facebook Connected
Fueled by Digital Currency
. . . and Brand Advertising
“The holy grail business model…
is neither purely ad-supported, all virtual goods,nor subscription-based, but rather a complementary blend of revenue streams…”
- GamesBeat January, ‘10
Revenue Mix
90% + <10%+
Maximizing ARPU
Platformed and Syndicated
Virtual Worlds, MMOs, and Portals
Syndicated Flash Games
Social Games
• Brands can dynamically sponsor access to subscription based content or virtual goods
• Brands can dynamically integrate custom, branded items into top social games
• BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurability
Introducing a scalable advertising platform that enables brands to
engage social gamers and enhance their play.
Sponsored Items
Sponsored Sessions
“Dynamic Integration”
+ Custom Item added to BrandBoost Item Stream+ Promotion of Custom Item can be Geo and Demo targeted
+ Redemptions throttled based on advertiser spend + Integration of 3rd party video ad serving and reporting
Integrated Campaigns
BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or audience segments across multiple games.
Potential Reach of over 10 Million Daily Unique Players!
Advertiser Concerns
• Does it work?
• Does it scale?
• Is it addressable?
• Is it reliable?
Significant Opportunity
BrandBoost Performance
25 Concurrent BrandBoost Campaigns and growing
Campaign Budgets ranging from $50k - $1 million +
Results are driving increased investment
Advertising Will Be 30 – 50% of your ARPU by 2013
