Where Business Intelligence Comes Easy · Systematic Innovation Artificial Intelligence Business...

Where Business Intelligence Comes Easy

Hussein Al-Natsheh, M.Sc.

Founder & General Manager

Ciapple L.L.C.

4th Meeting MENA-OECD Working Group2: SME Policy, Entrepreneurship & HCD

Tunis, Panel 3, March 30, 2010

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Better Knowledge… for Better Decisions

Nominated as One of the 3 Best Software Product for Export

The Arab Golden Chip Awards 2010

Aut VAS

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Business Idea

List of Education/Experience/

Qualifications

(Uniqueness's)

List of Segmented Market (B2B, B2C) (Demographics,

Geographic) Needs/Demands/

Problems

Business Ideas

Opportunities

Rank each one by

quality, uniqueness,

and passion

Rank each one by

segment size,

problem size, and

relevancy

Rank and select the

best demanded

solution you can

produce with passion

and qualifications

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Business Idea

Systematic Innovation

Artificial Intelligence

Business Planning

Networking

Get use of available huge databases

B2B MENA Telecom

Data Mining Business

Applications

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Ciapple aims to be the regional centre of

Artificial Intelligence commercialization and

technology transfer

VISION

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Industrial Revolution

Information Age

Knowledge Society

Intelligence & Wisdom

1800 1950 1990 1997 2009.. 1951 1972 1982

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Artificial Intelligence

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Programming the mathematical model of the brain

neural network enable computers to perform some

human functions like prediction and segmentation

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What is ?

Suppose a telecom company wants to sell a new service like

“Internet-over-mobile”, AutoVAS helps the company to only

target the customers who are most likely to want this service

and are most likely to consume it in the most profitable way

for the company

Automatic Value Added Services “Target the Right People at the Right Time!”

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What Does it Work ? : Target Individuals (Apply certain attributes: High calls consuming, low SMS…

Target Segment

: Hidden Customers

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Similar Application

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What is Special about it?

•Any non-customer moves from an untargeted

segment to a targeted Segment will

automatically received an SMS/MMS VAS Ad in

real-tine without needing time for re-segmenting

the whole database. (INNOVATION)

•A unique feature which is the ability to

measure customers’ accuracy of segmentation

and pre-compare available segmentation

scenarios. This helps our customers in

designing the best campaigns and market

business decisions. (INVENTION)

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Entrepreneur Vs. Other Options

•Income and Life Requirements

•Utilizing my Knowledge and Experience

•Passion

•I don’t Like Routine Employment

•NO BOSS

•Supporting Agencies

•Social Needs

•Self Esteem

Maslow’s Pyramid

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Challenges • Culture Acceptance

• Measure and evaluate my entrepreneurial readiness and competencies

• Financing

• Partners

• Some technical skills gaps

• Business Skills Gaps

• Physical location

• Networking

• Registration

• Market acceptance

•Human resources

•Lake of long experience

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Supporting Programs

Networking, Training, Subsidized Participations, Investors Linkage, Market

Entry, Mentorship, Financing

Linkedin

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Financing •Grants •Awards •Self-Financing

•(Business Angels, VCs) Vs. Banks

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Technology Cluster, Incubator

•Reducing Risk

•Joint Projects – Same industry

•Investor Targeted location

•Joint Exhibitions

•Funded Consulting

•Subsidized Trainings

•Innovation Spirit

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Training

•Entrepreneurship 101

•UNCTAD - Empretec

•UNIDO – Bahrain

•Luxemburg Internship

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Mentorship

Hussein Al-Natsheh,

Founder & General Manager

h.natsheh@ciapple.com

Stay In Touch…

Tel: +962 79 7272700

http://www.linkedin.com/in/natsheh