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- 1. www.blandslaw.com.au Vivienne Storey, General Manager The
Importance of a Social Media Policy in the Workplace
- 2.
- BlandsLaw has core expertise is Industrial Relations /
employment law.
- We use social media as a key part of our marketing strategy to
co-create niche communities:
-
- @mysocialpolicy, @agchatoz, @irlawyeraus
-
- Facebook, LinkedIn, YouTube, Slideshare
www.blandslaw.com.au Who Are We?
- 3.
- Part 1: Why every business needs a social media policy?
- Part 2: Considerations in writing a social media policy.
- Part 3: Implementation how do you get the message accross the
organisation?
- Part 4: Trends whats new in social media policies.
www.blandslaw.com.au Scope of Presentation.
- 4. www.blandslaw.com.au
- 5.
- 2 out of 3 people worldwide visit social networking sites.
- One study: each negative social media comment costs 30
customers
- Another study: 34 percent of adults are using social media as
an outlet to rant about brands and services (Bad PR!)
- 58% of users said if they tweet about a bad product or issue,
they would like the brand/company to respond to their tweet
www.blandslaw.com.au Why do you need a social media policy?
Interesting Statistics
- 6.
- Protect your organisation / brands.
- Grow your organisation / brands.
- A tool for engagement and training.
www.blandslaw.com.au Part 1. Why have a Social Media Policy?
- 7. www.blandslaw.com.au Twitter has 50% more activity on
weekdays than on weekend days. Facebook is the most popular way to
share information, followed by email, then Twitter
- 8.
- Ban: doesnt work. Employees can still engage on social media on
smartphones and find ways to circumvent the restrictions on the
internet.
- Why would you want to ban social media? It is a great tool for
your business.
- You need a policy in place to give employees some guidance and
as an employer, some recourse if things go wrong.
www.blandslaw.com.au 1. Protecting Your Organisation (and your
employees?)
- 9.
- Imagine having all your employees as public PR advocates of
your organisation?
- A social media policy frees up employees to use social media
under clear direction.
www.blandslaw.com.au 2. Growing Your Business
- 10.
- Social media is an important tool in employee engagement.
- Younger workers in particular have been reported as not
considering working for a company that bans social networking.
- Training is the single most important factor in risk
management.
www.blandslaw.com.au 3. A Tool for Engagement & Training
- 11. www.blandslaw.com.au How on earth do I put this
together?
- 12.
- Put together a social media team
- Define the the purpose of the policy
- Incorporate the social media strategy
www.blandslaw.com.au Part 2: Considerations in Writing a Social
Media Policy (1)
- 13.
- How do you manage social media accounts?
- Incorporate existing company policies
- Appropriate use of social media
- Keep the document succinct
- Summarise with guidelines
www.blandslaw.com.au Considerations In Writing a Social Media
Policy (2)
- 14.
- You need to be aware of some legal considerations when
developing a social media policy such as:
-
- Privacy issues (both employer and employee)
-
- Brand, reputation and IP protection
www.blandslaw.com.au Legal Considerations
- 15.
- Additionally, you need to understand that unless you have a
policy in place, you may find it hard to discipline staff for what
you consider to be inappropriate use of social media.
- This is a general employment law consideration.
www.blandslaw.com.au Legal Considerations
- 16.
- Workplace Surveillance Act 2005
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- S17: you cannot block internet access to particular websites
unless you are acting in accordance with a policy already in
place.
-
- S16 you cannot monitor employees when they are not at
work.
-
- S10 you must notify employees in the appropriate form if you
plan to monitor them.
www.blandslaw.com.au Legal Considerations-Examples
- 17. Issues to Consider
- Will you differentiate between who may write about the company
and on behalf of the company?
- Who owns the companys social media accounts?
- Will you have a system of naming social media accounts?
Consistent message?
- Disclaimers / identifiers for personal accounts?
www.blandslaw.com.au
- 18.
- How do you retain ownership of accounts or doesnt this
matter?
- What is acceptable to discuss about the organisation on
personal social media accounts?
www.blandslaw.com.au Issues to Consider Cont.
- 19.
- You need to have some control over the content that employees
publish.
- Lawyers are adept at identifying the issues in contention and
drafting a policy to take account of these.
- Need to able to have recourse in the case of a breach of
policy.
www.blandslaw.com.au Do I Need a Lawyer?
- 20. www.blandslaw.com.au How do you get the message across the
organisation ? Part 3: Implementation
- 21. Part 4. Trends www.blandslaw.com.au Where are we
going?
- 22.
- twitter.com/mysocialpolicy
www.blandslaw.com.au