1. www.blandslaw.com.au Vivienne Storey, General Manager The
Importance of a Social Media Policy in the Workplace
2.
BlandsLaw has core expertise is Industrial Relations /
employment law.
We use social media as a key part of our marketing strategy to
co-create niche communities:
@mysocialpolicy, @agchatoz, @irlawyeraus
Facebook, LinkedIn, YouTube, Slideshare
3 blogs
www.blandslaw.com.au Who Are We?
3.
Part 1: Why every business needs a social media policy?
Part 2: Considerations in writing a social media policy.
Part 3: Implementation how do you get the message accross the
organisation?
Part 4: Trends whats new in social media policies.
www.blandslaw.com.au Scope of Presentation.
4. www.blandslaw.com.au
5.
2 out of 3 people worldwide visit social networking sites.
One study: each negative social media comment costs 30
customers
Another study: 34 percent of adults are using social media as
an outlet to rant about brands and services (Bad PR!)
58% of users said if they tweet about a bad product or issue,
they would like the brand/company to respond to their tweet
www.blandslaw.com.au Why do you need a social media policy?
Interesting Statistics
6.
Protect your organisation / brands.
Grow your organisation / brands.
A tool for engagement and training.
www.blandslaw.com.au Part 1. Why have a Social Media Policy?
7. www.blandslaw.com.au Twitter has 50% more activity on
weekdays than on weekend days. Facebook is the most popular way to
share information, followed by email, then Twitter
8.
Ban: doesnt work. Employees can still engage on social media on
smartphones and find ways to circumvent the restrictions on the
internet.
Why would you want to ban social media? It is a great tool for
your business.
You need a policy in place to give employees some guidance and
as an employer, some recourse if things go wrong.
www.blandslaw.com.au 1. Protecting Your Organisation (and your
employees?)
9.
Imagine having all your employees as public PR advocates of
your organisation?
A social media policy frees up employees to use social media
under clear direction.
www.blandslaw.com.au 2. Growing Your Business
10.
Social media is an important tool in employee engagement.
Younger workers in particular have been reported as not
considering working for a company that bans social networking.
Training is the single most important factor in risk
management.
www.blandslaw.com.au 3. A Tool for Engagement & Training
11. www.blandslaw.com.au How on earth do I put this
together?
12.
Decide whose in Charge
Put together a social media team
Define the the purpose of the policy
Incorporate the social media strategy
www.blandslaw.com.au Part 2: Considerations in Writing a Social
Media Policy (1)
13.
How do you manage social media accounts?
Incorporate existing company policies
Use appropriate language
Appropriate use of social media
Keep the document succinct
Summarise with guidelines
Budget
Monitoring
Crisis Management
www.blandslaw.com.au Considerations In Writing a Social Media
Policy (2)
14.
You need to be aware of some legal considerations when
developing a social media policy such as:
Privacy issues (both employer and employee)
Monitoring
Brand, reputation and IP protection
www.blandslaw.com.au Legal Considerations
15.
Additionally, you need to understand that unless you have a
policy in place, you may find it hard to discipline staff for what
you consider to be inappropriate use of social media.
This is a general employment law consideration.
www.blandslaw.com.au Legal Considerations
16.
Workplace Surveillance Act 2005
S17: you cannot block internet access to particular websites
unless you are acting in accordance with a policy already in
place.
S16 you cannot monitor employees when they are not at
work.
S10 you must notify employees in the appropriate form if you
plan to monitor them.
