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ON
COMPARATIVE STUDY BETWEEN
HERO HONDA AND BAJAJ
MOTORCYCLES
IN
LATEHAR DISTRICT
OF
JHARKHAND
Submitted To:-
Respected Mr. V. S. Solanki Sir
IPM-MEERUT
Submitted By:-Vikash Kumar
Semester II
Session 2008-2010
Institute of
Productivity&Management Meerut.
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CONTENTSPage no.
1. ACKNOWLEDGEMENTS2. PREFACE
3. DECLARATION
4. INTRODUCTION
5. COMPANIES PROFILE
6. APPROACH TOWARDS THE PROJECT
7. NEED OF THE STUDY
8. RESEARCH OBJECTIVES
9. RESEARCH METHODILOGY
10.DATA ANALYSISANDITERPRETATION
11.FINDINGS
12.LIMITATIONS
13.RECOMMENDATION AND SUGGESTIONS14.CONCLUSION
15.BIBLIOGRAPHY
16.QUESTIONNAIRE
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ACKNOWLEDGEMENT
Acknowledgement is not only formality but also an expression
of deep sense of gratitude. This project report is the product of
inspiration and perspirations, no doubt, some transpiration as
well. At this juncture, my heart is filled with the feeling to
them whose effort has made this task a reality.
I express my deep sense of gratitude to all the IPM-faculty
members for conducting the winter training project. I amextremely grateful to respected Mr. V. S. Solanki Sir under
the guidance of whom I have executed the project.
I also extend my heartiest gratitude to all of respondents and all
those who directly or indirectly helped me in this project
without whom the project would not have been otherwise.
Vikash Kumar
IPM (Meerut)
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PREFACE
Research is the feedback, which any organization sought for
the purpose of effective policy making. It is the systematic
problem Analysis, model building and fact finding for the
purpose of important decision -making and control in the
marketing of goods and services.
Practical aspect gives more knowledge and experience thanthe theory and no learning can be completed without practical
aspect.
Winter training is one of the most important parts of our
curriculum, its basic idea is to strengthen the students concept
through practical training and make them equipped with recent
development.
This is a project on COMPARATIVE STUDY BETWEENHERO HONDA AND BAJAJ MOTORCYCLE in Latehar
district of Jharkhand.
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DECLARATION
I do hereby declare that this project entitled with
COMPARATIVE STUDY BETWEEN HERO HONDA
AND BAJAJ MOTORCYCLES is my own and original
work. This is for fulfilling the requirement of Post Graduate
Diploma in Management. It has never been submitted nor
been published else where.
Vikash Kumar
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HERO HONDA
HERO HONDA Words single largest motorcycle company
inked their first joint venture in India in April 1984. In two
decades, HERO HONDA has built two world class
manufacturing facilities at Dharuher and Gurgaon.
The company has sold over 15 Million motorcycles and has
consistently grown at double digits since its inceptions and
today, every second motorcycle sold in the country is HERO
HONDA.
Progressive through the 1980s, 1990s and now in 2000s,HERO HONDA has realized on REACH, RESEARCH
AND RELIBILITY as its basic building blocks.
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BAJAJ AUTO LIMITED
BAJAJ started making the two wheelers in 1956.FirstlyBAJAJ introduced scooters after a long time they realize that
their customers want changes in their product so BAJAJ
entered into the motor bikes segment.
BAJAJ firstly collaborated with KAWASAKI and launched a
bike named KAWASAKI BAJAJ KALIBER, but the success
started after BAJAJ launched bikes BAJAJ PULSUR
specially it attracted youngsters.
In neck to neck competition between BAJAJ and HERO
HONDA today, BAJAJ is planning to introduce some new
models in motorbike segment and adding new features to its
existing models
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NEED OF THE STUDY
The main purpose of my surveys to know the major which
affects the buying decision of motorbikes by rural people.Whether people goes for aesthetic look or consider the factors
representing performance of a motorbikes.
The study basically conducted to know the position of
BAJAJ and HERO HONDA in rural area. The objective is
also to understand impact of factors affecting buying
decision.
My intention is to also to find out Market leader in Latehar
district. These are the core points which are needs of the
study.
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RESEARCH OBJECTIVES
My Research objectives are:
1. To find out Market leader in Latehar district.
2. To study the factors influencing the purchase decision ofHERO HONDA AND BAJAJ.
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RESEARCH METHODILOGY
RESERCH DESIGN
As my research objective to study the factors influencing the
purchase decision of HERO HONDA AND BAJAJ in
Latehar region, so to have a primary data I have gone through
descriptive research.
Source of information
In my research the source of information is both primary and
secondary.
PRIMARY SOURCES
The primary source of data
1. Questionnaire.
2. Personal interview.
Secondary data was also used, which were collected through
Internet
Magazines
Management books
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SAMLING PLAN
My sample plan comprises population, sample unit, sample
size sampling technique and data collection instruments.
A-POPULATION
As my research is in Latehar, so due to hugeness of
population it is beyond my scope to conduct census study
therefore I have opted for sample study which would
represent the whole population.
My population comprises the persons of various age groups
within Latehar
B-SAMPLE UNIT
My sample unit mainly consists of-
1- Students
2- working persons
3- Farmers
4- intellectual
The sample units are from specific areas of LATEHAR,
BALUMATH AND CHANDWA Etc.
C-SAMPLE SIZE-
Sample size is of 60
Time frame: - 24 December 2008 to 2 January 2009 (10days)
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DATA ANALYSIS
AND
ITERPRETATION
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INTERPRETATION:-The above diagram states that most ofthe people are influenced by theirRelatives and Friends.
PREFERENCE AMONGBRANDS
16
FACTORS INFLUENCE PURCHASEDECISION
0
10
20
30
40
50
60
Relatives Media Friend others
FACTORS
PERCENT
Series1
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INTERPRETATION:-60%people showed confidence in
HERO HONDBrand
OCCUPATION
17
PREFORENCE AMONG BRAND
0
10
20
30
40
50
60
70
1 2 3
BRAND
PERCENTAGE
Series1
Series2
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INTERPRETATION: - Most of respondents are Student
followed by Business
FACTORS INFLUENCE TO BUY A BIKE
18
OCCUPATIO
0
5
10
15
20
25
30
35
40
45
Studen t Bus iness Agricu lture Service
OCCUPATIO
PERCENTAGE
Series1
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INTERPRETATION: -Price and mileage are twomajor factors, people considered before
purchasing the bike.
SAFETY
19
F A C T O R S IN F L U A N C E T O B U Y
0
5
10
15
20
25
30
35
40
45
P ric e M ile age E n gin e
tech
A fter sales
service
Lock
FACTOR
PERCENTAGE
Series
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INTERPRETATION: - Bajaj bikes are considered
safer than Hero Honda.
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S A F E T
0
10
20
30
40
50
60
HE RO HO NDA B A JA J
BIKE
PERCENTAGE
Series
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PRESENCE OF BIKE
INTERPRETATION: - HERO HODA is market leader with
65% Market share
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P R E S E N C E O F
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
H E R O H O N D A B A JA J
B I K E
PRECENTAGE
S er ie s
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MILEAGE:
INTERPRETATION: - HERO HONDA is considered more
fuel efficient bike thanBajajbikes.
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MILEAG
0
10
20
30
40
50
60
70
HE RO HONDA B A JA J
DEGREE OF S ATISFAC
PERCEN
TAGE
Series
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FACILITY OF LOAN:
INTERPRETATION: -Only 30% are ready to buy
by taking loan.
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F A C IL IT Y O F L
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
Y E S N O
R E S P O N
PERCENTAGE
S erie s
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RESALE VALUE
INTERPRETATION: -Hero Honda resale value
is much better than Bajaj.
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R E S A L E V A L
0
10
20
30
40
50
60
70
HE RO HO NDA B A JA J
BIKE
PERCENTAGE
Series
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FINDINGS
1. Young people specially students show great interest
towards bikes.
2. Prices considered most important factors in purchasing
decision. Mileage affects the purchasing capacity of
rural people.
3. Customers are not much influence by the media.
4. Less number of people shows awareness about enginecapacity.
5. After sales service, resale values are the factors which
the people considered while making purchase decision.
6. Less no. of people shows interest in taking facility of
loan.
7. In Latehar region HERO HONDA is market leader.
8. Bajaj pulsar is preferred among other bikes.
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LIMITATIONS
Although every effort is made to make the result accurate but
almost all the report suffers from certain limitations. The
result which I obtained from this study, also suffered from
certain limitations. The limitations of this study are as
follows.
This study is done in Dis. LATEHAR, hence this study is
applicable only in that particular region and not elsewhere.
Time frame of this study was limited to 10 days only(December 24 to January 2).The result could be different if
the time frame would have long.
I visited door to door to collect the opinion and perception
about the factors influencing the purchase decision of
HERO HONDA and BAJAJ
Sometimes some consumers were not in full mood to givethe answers of my questions so some of the answers may
not be exact.
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RECOMMENDATION AND
SUGGESTIONS
1. Price level should within the reach of rural people. Rural
people generally proffer those bikes which are within
reach.
2. Proper awareness program should be conducted to
aware about new technology and innovative feature.
3. New innovations like disc break is welcomed among
Customers.
4. Service after sale also played major role in buying
decision.
5. Safety, comfort and style affect the purchase decision.
6. Loan facility should be made attractable so as it should
utilized by rural people.
7. Customers are generally looking for good mileage bike.
BIBLIOGRAPHY
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