Use CoStar To Pitch and Win More...

Use CoStar To Pitch and Win More Exclusives © Copyright 2015 CoStar Group, Inc. All Rights Reserved. Although CoStar makes efforts to ensure the accuracy and reliability of the information contained herein, the following information includes projections that are based on various

assumptions by CoStar concerning future events and circumstances, as well as historical and current data maintained in CoStar ’s database. Actual results may vary from the projections presented. The information in this presentation is

provided ‘as is’ and CoStar expressly disclaims any guarantees, representations or warranties of any kind, including those of merchantability and fitness for a particular purpose. Features shown in this presentation may require

additional subscriptions.

Today’s Presenter

• 13+ years of real estate

experience

• Webinars for more than 100,000

people on:

– CoStar products

– CRE Investment Concepts

– Mobile Applications in Real

Estate

– Green Real Estate

– Social Media for Real Estate

Kevin Mason Product Engagement Director

CoStar Group

1

Pitch the owner for

exclusive right to

represent his

property

2

Execute the

marketing plan

and promises

3

Conduct Monthly

Meeting to inform

the owners of your

Marketing progress

1

Pitch the owner for

exclusive right to

represent his

property

2

Execute the

marketing plan

and promises

3

Conduct Monthly

Meeting to inform

the owners of your

Marketing progress

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

How to use CoStar Analytics to demonstrate you know the

market trends:

• Quarterly Market Reports

• Vacancy Reports

• Rental Rate Reports

• Time To Lease Reports

• Leasing Activity Reports

Convince the Owner: You Know the Market

How to use CoStar Analytics to demonstrate you know the

market trends:

• Quarterly Market Reports

• Vacancy Reports

• Rental Rate Reports

• Time To Lease Reports

• Leasing Activity Reports

Convince the Owner: You Know the Market

How to use CoStar Analytics to demonstrate you know the

market trends:

• Quarterly Market Reports

• Vacancy Reports

• Rental Rate Reports

• Time To Lease Reports

• Leasing Activity Reports

Convince the Owner: You Know the Market

How to use CoStar Analytics to demonstrate you know the

market trends:

• Quarterly Market Reports

• Vacancy Reports

• Rental Rate Reports

• Time To Lease Reports

• Leasing Activity Reports

Convince the Owner: You Know the Market

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

How to use CoStar Reports to analyze and position against

competing properties:

• Contiguous Block Size Analysis

• Change Report for Competing Buildings

• Broker Space Survey

Convince the Owner: You Know the Market

John Smith Broker

410-555-1212

jsmith@firstrealty.email

ACME Realty

How to use CoStar Reports to analyze and position against

competing properties:

• Contiguous Block Size Analysis

• Change Report for Competing Buildings

• Broker Space Survey

Convince the Owner: You Know the Market

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

How to use CoStar Tenant to identify & reach the business

community:

• Determine Potential Tenant Roster

• Present Tenant Marketing Strategy

• Design a marketing plan to reach your best prospects

Convince the Owner: You Know the Business Community

Group 1 (within ½ mile radius):

Mail, Call, Canvass

Group 2 (inside city limits):

Mail, Call

Group 3 (select suburbs):

Mail

Three-Tier Marketing

How to use CoStar Tenant to identify & reach the business

community:

• Determine Potential Tenant Roster

• Present Tenant Marketing Strategy

• Design a marketing plan to reach your best prospects

Convince the Owner: You Know the Business Community

MORE TRAFFIC

Maximum Exposure

MORE LEADS

Leads delivered to your inbox

MORE DEALS

Optimize probability for a transaction

Expose your listings to the largest online audience searching

for commercial properties like yours.

LoopNet Has More Traffic

1.1 MILLION

TOTAL LISTING

VIEWS 367,000 TOTAL SEARCHES

1,800 NEW LISTINGS ADDED

TO THE MARKETPLACE

84,000 EMAILS FEATURING

LISTINGS SENT

4,200 REGISTRATIONS

3,900 REPORTS

CREATED

10,000 LEADS FOR

LISTINGS GENERATED

149,000 VISITORS

FROM

1,000 MOBILE APP

DOWNLOADS

480 SAVED SEARCHES

BROKERS INVESTORS

16% BROKERS

76% TENANTS &

INVESTORS

8%

Other

TENANTS

53% FOR SALE

47% FOR LEASE

Types of searches % of searches by role

The LoopNet Searcher Audience

84% of LN traffic comes

from Search

Engines

Google CRE

Searches have

grown

60% Since 2008

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

• How to use CoStar to reach the brokerage community

searching your market

• How to use CoStar Professional Directory to identify

active brokers & build your list

• Design a Marketing Plan to reach and influence your

sales force

Convince the Owner: You Know the Brokerage Community

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

Your Knowledge of:

• Local market & trends

• The competition to the owner’s building

Your Marketing Plan to Cost Effectively Reach:

• The business community

• The brokerage community

Your Pitch Needs to Demonstrate…

• Contact Your Dedicated CoStar Account Executive

– On your subscriber home page of CoStar

• Contact CoStar Customer Support

– 800-613-1303

– support@costar.com

• Contact me

– webinars@costar.com

Support

© Copyright 2015 CoStar Group, Inc. All Rights Reserved. Although CoStar makes efforts to ensure the accuracy and reliability of the information contained herein, the following information includes projections that are based on various

assumptions by CoStar concerning future events and circumstances, as well as historical and current data maintained in CoStar ’s database. Actual results may vary from the projections presented. The information in this presentation is

provided ‘as is’ and CoStar expressly disclaims any guarantees, representations or warranties of any kind, including those of merchantability and fitness for a particular purpose. Features shown in this presentation may require

additional subscriptions.