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Use CoStar To Pitch and Win More Exclusives © Copyright 2015 CoStar Group, Inc. All Rights Reserved. Although CoStar makes efforts to ensure the accuracy and reliability of the information contained herein, the following information includes projections that are based on various
assumptions by CoStar concerning future events and circumstances, as well as historical and current data maintained in CoStar ’s database. Actual results may vary from the projections presented. The information in this presentation is
provided ‘as is’ and CoStar expressly disclaims any guarantees, representations or warranties of any kind, including those of merchantability and fitness for a particular purpose. Features shown in this presentation may require
additional subscriptions.
Today’s Presenter
• 13+ years of real estate
experience
• Webinars for more than 100,000
people on:
– CoStar products
– CRE Investment Concepts
– Mobile Applications in Real
Estate
– Green Real Estate
– Social Media for Real Estate
Kevin Mason Product Engagement Director
CoStar Group
1
Pitch the owner for
exclusive right to
represent his
property
2
Execute the
marketing plan
and promises
3
Conduct Monthly
Meeting to inform
the owners of your
Marketing progress
1
Pitch the owner for
exclusive right to
represent his
property
2
Execute the
marketing plan
and promises
3
Conduct Monthly
Meeting to inform
the owners of your
Marketing progress
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
How to use CoStar Analytics to demonstrate you know the
market trends:
• Quarterly Market Reports
• Vacancy Reports
• Rental Rate Reports
• Time To Lease Reports
• Leasing Activity Reports
Convince the Owner: You Know the Market
How to use CoStar Analytics to demonstrate you know the
market trends:
• Quarterly Market Reports
• Vacancy Reports
• Rental Rate Reports
• Time To Lease Reports
• Leasing Activity Reports
Convince the Owner: You Know the Market
How to use CoStar Analytics to demonstrate you know the
market trends:
• Quarterly Market Reports
• Vacancy Reports
• Rental Rate Reports
• Time To Lease Reports
• Leasing Activity Reports
Convince the Owner: You Know the Market
How to use CoStar Analytics to demonstrate you know the
market trends:
• Quarterly Market Reports
• Vacancy Reports
• Rental Rate Reports
• Time To Lease Reports
• Leasing Activity Reports
Convince the Owner: You Know the Market
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
How to use CoStar Reports to analyze and position against
competing properties:
• Contiguous Block Size Analysis
• Change Report for Competing Buildings
• Broker Space Survey
Convince the Owner: You Know the Market
How to use CoStar Reports to analyze and position against
competing properties:
• Contiguous Block Size Analysis
• Change Report for Competing Buildings
• Broker Space Survey
Convince the Owner: You Know the Market
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
How to use CoStar Tenant to identify & reach the business
community:
• Determine Potential Tenant Roster
• Present Tenant Marketing Strategy
• Design a marketing plan to reach your best prospects
Convince the Owner: You Know the Business Community
Group 1 (within ½ mile radius):
Mail, Call, Canvass
Group 2 (inside city limits):
Mail, Call
Group 3 (select suburbs):
Three-Tier Marketing
How to use CoStar Tenant to identify & reach the business
community:
• Determine Potential Tenant Roster
• Present Tenant Marketing Strategy
• Design a marketing plan to reach your best prospects
Convince the Owner: You Know the Business Community
MORE TRAFFIC
Maximum Exposure
MORE LEADS
Leads delivered to your inbox
MORE DEALS
Optimize probability for a transaction
Expose your listings to the largest online audience searching
for commercial properties like yours.
LoopNet Has More Traffic
1.1 MILLION
TOTAL LISTING
VIEWS 367,000 TOTAL SEARCHES
1,800 NEW LISTINGS ADDED
TO THE MARKETPLACE
84,000 EMAILS FEATURING
LISTINGS SENT
4,200 REGISTRATIONS
3,900 REPORTS
CREATED
10,000 LEADS FOR
LISTINGS GENERATED
149,000 VISITORS
FROM
1,000 MOBILE APP
DOWNLOADS
480 SAVED SEARCHES
BROKERS INVESTORS
16% BROKERS
76% TENANTS &
INVESTORS
8%
Other
TENANTS
53% FOR SALE
47% FOR LEASE
Types of searches % of searches by role
The LoopNet Searcher Audience
84% of LN traffic comes
from Search
Engines
Google CRE
Searches have
grown
60% Since 2008
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
• How to use CoStar to reach the brokerage community
searching your market
• How to use CoStar Professional Directory to identify
active brokers & build your list
• Design a Marketing Plan to reach and influence your
sales force
Convince the Owner: You Know the Brokerage Community
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
Your Knowledge of:
• Local market & trends
• The competition to the owner’s building
Your Marketing Plan to Cost Effectively Reach:
• The business community
• The brokerage community
Your Pitch Needs to Demonstrate…
• Contact Your Dedicated CoStar Account Executive
– On your subscriber home page of CoStar
• Contact CoStar Customer Support
– 800-613-1303
• Contact me
Support
© Copyright 2015 CoStar Group, Inc. All Rights Reserved. Although CoStar makes efforts to ensure the accuracy and reliability of the information contained herein, the following information includes projections that are based on various
assumptions by CoStar concerning future events and circumstances, as well as historical and current data maintained in CoStar ’s database. Actual results may vary from the projections presented. The information in this presentation is
provided ‘as is’ and CoStar expressly disclaims any guarantees, representations or warranties of any kind, including those of merchantability and fitness for a particular purpose. Features shown in this presentation may require
additional subscriptions.
