Unique Selling Point - INSEAD...Unique Selling Point Audience “Reaching for a Higher Profile, Abu...

Unique Selling Point

Audience

“Reaching for a Higher Profile, Abu Dhabi opens

a Hub for Western Media”, NYT, 12 Oct 2008

Endogenous/ domestic

Exogenous/external

VS.

Exogenous/external

Historical context: oil industry, formation of GCC, foreign bases

Iran’s nuclear ambitions

Global relevance & prestige of alternative energy

Endogenous/domestic

Economic Development

Go Green

OR

Restructuring

of Abu Dhabi

government

agencies

and entities

(2005) &

New

investment

philosophy

A brake on economic development and diversification

Water Electricity

Oil fields

Gas

Shortage

Problem of energy security for econ devt

Regime change & appearance of a policy entrepreneur

Global nuclear renaissance and concerns about global warming

Alternative energy: renewables and nuclear

Driven by internal rather than strategic considerations

The logic of economic development takes precedence over green aspirations at policy initiation

Branding for foreign policy gains as a side benefit