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Unique Selling Point
Audience
“Reaching for a Higher Profile, Abu Dhabi opens
a Hub for Western Media”, NYT, 12 Oct 2008
Endogenous/ domestic
Exogenous/external
VS.
Exogenous/external
Historical context: oil industry, formation of GCC, foreign bases
Iran’s nuclear ambitions
Global relevance & prestige of alternative energy
Endogenous/domestic
Economic Development
Go Green
OR
Restructuring
of Abu Dhabi
government
agencies
and entities
(2005) &
New
investment
philosophy
A brake on economic development and diversification
Water Electricity
Oil fields
Gas
Shortage
Problem of energy security for econ devt
Regime change & appearance of a policy entrepreneur
Global nuclear renaissance and concerns about global warming
Alternative energy: renewables and nuclear
Driven by internal rather than strategic considerations
The logic of economic development takes precedence over green aspirations at policy initiation
Branding for foreign policy gains as a side benefit