UK Trade & Investment · SXSW SXSW (South by South West) 10 Programme London Design Festival....

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UK Trade & Investment

UK Trade & Investment (UKTI)is the Government Department that helps UK-based companies succeed in the global economy and assists overseas companies to bring their high-quality investment to the UK.

Professional advisers across 96 international markets, 9 regional offices and 3 devolved administrations.

UK Trade & Investment works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.

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Creative Industries Sectors

Creative industries covers the following sub-sectors:

Advertising

Computer/video Games

Designer Fashion

Museums

Publishing

Architecture

Crafts

Digital

Music

Screen (film/TV/animation)

Art Market

Design

Furniture Design

Performing Arts

Textiles and Ceramics

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The UK's creative industries are hugely influential globally,

As a percentage of GDP , the UK has the largest creative industries sector in the world

The UK is one of the world's major creative markets.

The UK Creative Industries

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UKTI Creative Industries Team

Role:

To raise the profile and reputation of the UK creative industries internationally and to help UK companies make the best of international opportunities.

In association with:

Cross-sector Creative Industries Marketing Strategy Board

Industry advisory groups

Trade associations

UKTI Catalyst and Business Ambassadors programme

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Creative Industries International Marketing Strategy

Creative industries priority for successive governments

UKTI led international marketing strategy

Aim:

“To enhance the competitiveness and reputation of UK capabilities overseas, making the UK the world‟s „creative partner of choice‟”

Joined up approach across creative sector

(creation of a board)

Agreed messaging about strengths of UK creative industries

and sectors

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Key Achievements

Sector working together in a co-ordinated way

New marketing material: Creative Industries ToolkitLove & Money

Series of high level events e.g. experiential workshops at Shanghai Expo

Increase in number of companies from 350 p.a. to approx 1000 p.a.UK Pavilion designed by Thomas Heatherwick. © Daniele Mattioli

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Programme

Making UK companies aware of export opportunities

Preparing them to export (Passport/Gateway)

Taking them to market (missions/OMIS)

Showcasing UK strengths in overseas markets

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SXSW

SXSW

(South by South West)

10

Programme

London Design Festival

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Programme

The Children‟s Media Conference

Photos courtesy of Jennifer Booth

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Programme

Heritage and Museums Show

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Programme

London Fashion Week

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Love & Money

ROLL FILM!

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UKTI

2010 Best Trade Promotion Body in the Developed World

Visit our website www.ukti.gov.uk