Typhaine Beaupérin, Senior Advisor DEBR meeting, Vilnius, 6 June 2013 Communicating smart...

Typhaine Beaupérin, Senior AdvisorDEBR meeting, Vilnius, 6 June 2013

Communicating smart regulation reforms to stakeholders

EUROCHAMBRES in figures

MEMBERS

To develop a business-friendly, competitive economic environment in Europe

EUROCHAMBRES’ MISSION

Smart Regulation: a priority for EUROCHAMBRES

Our objectives:• Minimise administrative and regulatory burdens on

European businesses• Ensure that SME tests become standard practice as part

of impact assessments• Ensure that the issue of better regulation remains high

on the EU agenda

Examples of activities:• EUROCHAMBRES Smart Regulation Committee• SME Test Benchmark • Simplification proposals• Contribution to EC consultations• Monitoring Commission’s compliance with its guidelines

on public consultations

• Who are the stakeholders?• Why is it important to communicate

smart regulation reforms to businesses?• Communicating TO businesses• Communication WITH businesses• When to communicate?• Conclusion

Table of contents

• Everyone who is affected by regulation: employees, consumers, businesses and other organisations.

• Business community:

I. Who are the stakeholders?

European business

organisation

National business

organisation

Local business organisation

Individual business

II. Why?

1. Feeling of businesses: companies in Europe still spend too much time and money in dealing with excessive bureaucracy and regulation

Source: 2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond”

2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond”

Doing Business 2013Economy Starting a Business

New Zealand 1Australia 2Canada 3Singapore 4Macedonia, FYR 5Hong Kong SAR, China 6Georgia 7Rwanda 8Belarus 9Ireland 10United Kingdom 19France 27Slovenia 30Portugal 31Denmark 33Cyprus 37Belgium 44Estonia 47Finland 49Hungary 52Sweden 54Bulgaria 57Latvia 59Netherlands 67Romania 68Slovak Republic 83Italy 84Luxembourg 93Germany 106Lithuania 107Poland 124Austria 134Spain 136Czech Republic 140Greece 146Malta 150

2. Need to improve understanding and restore business confidence

3. Need businesses’ input to highlight where there is a problem, to identify the areas where the load put on their shoulders should be lightened and to judge whether an intervention is effective.

II. Why?

• Communicate the outcome, not the process

• Communicate noticeable changes for businesses

• Give priority to the reduction of regulatory burdens that are perceived as a real nuisance by businesses

III. Communicate TO businesses

• A proactive and dynamic approach to get SMEs involved

• Close cooperation with business organisations

• Provide feedback• E-mail alerts / RSS feeds to follow progress of

the topic businesses contributed to

III. Communicate WITH businesses

• Maintain the communication flow

• Communicate when the decision is NOT to regulate

• Common commencement dates

IV. When to communicate?

• Communication is and must be an integral part of the whole regulatory reform agenda to ensure its success.

• This requires putting in place a communication strategy and mechanisms to:• show how your government is delivering on its

promises (i.e. communicating TO)• offer opportunities for the stakeholders to get

involved (i.e. communicating WITH)

• Communicating smart regulation reforms• Communicating smart regulation results

Conclusion

CONTACT DETAILS

Typhaine BeaupérinSenior Advisor EU Affairs

EUROCHAMBRESThe Chamber House

Avenue des Arts 19 A-DB - 1000 Brussels

Tel: +32 (0)2 282 08 80beauperin@eurochambres.eu

www.eurochambres.eu