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Twitter for Beginners
What is Social Media?
: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
What is Social Media?
OR
Traditional media (television, newspapers, magazines, direct mail)
Market Consumer (YOU)
Social Media
Market Consumer (YOU)
Then
Now
Why Social Media?
1. Free2. Easy3. Fast results4. Personal without getting personal
What is Twitter?
• Social networking/microblogging
• 140 characters or less
• 200 million users worldwide
• 1.6 billion daily searches
Who’s on Twitter?
Spectrum of Twitter users
No personal twitter account, but checks twitter accounts of celebrities, news agencies, and friends.
Uses twitter, facebook, and email to engage with real-life friends and favorite brands.
No human contact.
Why we Tweet
1. Monitor keywords2. Respond to questions and concerns3. Live tweet events/create buzz4. Behind the scenes glimpse5. Connect with reporters/ Bloggers6. Quickly gain insight7. Emergency notifications8. Share our story
Let’s Tweet!
Your Profile• Your “Handle” • Your bio @
Follow and befollowed
• Search• Retweet RT
Follower = Friend
Facebook vs. Twitter
Candy Crush Saga
Repost if…
Ads
Verified Accounts:Safety First!
Use Hashtags
• TweetChat• Trends• Be ironic• Be serious #
Choose a platform
• TweetDeck• HootSuite• Ubersocial• Twitterific
Benefits of SM platforms
• Expanded editing capabilities• Filter your twitter feed• Built-in URL shorteners
Do’s & TI’s• DO use Twitter to connect with other professionals• DO promote content that is of interest to you, may be valuable to
others• DO use good judgment• DO be genuine – SM is about building relationships
• DO NOT use profanity• DO NOT be overly negative about colleagues, your employer, or
issues that may influence students• DO NOT RT everything that crosses your feed• DO NOT be shy, either
Questions?
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