TSM 251 Kara J. Rawlins, M.S./LIS gustk@msu.edu September 11, 2008

TSM 251

Kara J. Rawlins, M.S./LIS

gustk@msu.edu

September 11, 2008

Just Google…

It’s all the web, isn’t it?

Let’s see…http://www.youtube.com/watch?v=KO_ey4v1ccA

Googlehttp://www.google.com

The “Invisible Internet”Why use the Internet? Why use the library?

Internet: Library:

Current news Weather updates Government information Company & financial information Facts & trivia

Books Full-text magazine, newspaper, articles Access to subscription-based information resources such as indexes to the New York Times, legal resources, business resources, and health information Reference materials - almanacs, encyclopedias, atlases Help & assistance from librarians and professional staff

Getting started…

Business Library Web site:http://www2.lib.msu.edu/branches/bus/

We’re here to help…contact us Use this guide and other research guides Off-campus access 24/7 HELP (available 24/7): 1-800-500-1554

Finding Books

Online Catalog – books and materials owned by the MSU Libraries

http://magic.msu.edu

Finding Articles

Library Databases (periodical indexes) Search for online full-text magazine, journal, and

newspaper articles Subscription-based

Business Databases http://guides.lib.msu.edu/page.phtml?page_id=373

All Library Databaseshttp://er.lib.msu.edu/indexabstract.cfm Browse by subject

Statistical Sources

Statistical Abstract of the United States American FactFinder City and County Extra Community Sourcebook of County

Demographics County Business Patterns – Michigan

Statistical Abstract of the United States Basic government statistics Includes demographic, labor, industrial and

trade statistics

http://www.census.gov/prod/www/statistical-abstract.html

Reference, HA 202 2008

American FactFinder

Searchable interface for Census materials http://factfinder.census.gov Decennial Census American Community Survey (ACS) –

conducted yearly to update Census information

Fact Sheets Economic Census …and more!

County and City Extra

Uses US 2000 census data and ACS 2006 data

Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000

2002 Agriculture Census information

Reference, HA 203 .C68 2008

Community Sourcebook ofCounty Demographics

Arranged by state, county, and metro area Includes market spending potential indexes

Reference, HA 203 .S650

County Business Patterns: Michigan

Economic conditions in Michigan

http://www.census.gov/econ/census02/guide/02EC_MI.HTM

Demographic andMarket Analysis Sources

American Marketplace Household Spending American Generations Series Lifestyle Market Analyst American Attitudes Editor & Publisher Market Guide

American Marketplace

Demographics and spending patterns Trends in income, health, labor, population,

wealth, etc.

http://magic.msu.edu/record=b4898291~S39a Reference, HA 203 .A635 2005

Household Spending

Who spends how much and on what Contains spending on health care,

entertainment, food and alcohol, housing, personal care, education, etc.

Reference, HC 110 .C6 A666 2001

American Generations Series

Market information on the specified age range Information on attitudes, spending, and wealth, and

traditional demographic characteristics The Millennials : Americans born 1977 to 1994

Reference, HQ796 .M4797 Generation X : Americans born 1965 to 1976

Reference, HC110.C6 G46 The baby boom : Americans born 1946 to 1964

Reference, HF5415.33.U6 R877 Americans 55 & older : a changing market

Reference, HQ1064.U5 A6455

Lifestyle Market Analyst

Contains market analysis at local, regional, and national levels

Includes demographic, geographic and lifestyle information

Reference, HF 5415.33 .U6 L54

American Attitudes

Opinions on a variety of topics including health, government, religion, etc.

Reference, HN90.P8 A527 2005

Editor & Publisher Market Guide

Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers

Statistics on publications, newspapers, radio, TV and cable

Reference, HF 5905 .E38 2008

Electronic Resources for Demographics/Market Analysis

Simmons Choices3 Mintel Market Reports Global Market Information Database Lexis/Nexis Academic Statistical ReferenceUSA

Simmons Choices 3:What’s in it?

A collection of data about Americans’ product and brand usage, buying and media habits

National Consumer Study Conducted by Simmons Market Research Bureau

annually Business Library Choices3 has 2005 data – U.S.

adults only Choices3 is software that lets you create custom

reports of this data

Simmons Choices 3:Where can I access it?

Choices3 is only available on the Business Library Selected Resource computers (8 machines on Table 1)

Can print through Netprint (https://netprint.msu.edu) using e-tokens or save to USB drive or CD/DVD

Online Guide and Video Tutorial:http://guides.lib.msu.edu/page.phtml?page_id=309

Tips for Using Choices3

Come early – limited machines Ask for help

E-mail or call me: gustk@msu.edu, ph. 432.4182 Set up an appointment

Online Guide and Video Tutorial http://guides.lib.msu.edu/page.phtml?page_id=309

Mintel Market Reports

Consumer spending and buying patterns Brand preferences Demographic profiles Market share/trends Connect to Mintel

Global Market Information Database (GMID) Trends in consumer attitudes, spending

habits International in scope Connect to GMID

Newspapers

Michigan: Online newspapers by city:

http://usnpl.com/minews.php Detroit News, Grand Rapids Press, Lansing State

Journal: http://er.lib.msu.edu/item.cfm?item=047073

National and Global:http://er.lib.msu.edu/newspapers.cfm

Evaluating Sources

Evaluating Internet Information Milton Library at Johns Hopkins UniversityMilton Library at Johns Hopkins University

Critical Evaluation of Sources University of Louisville LibrariesUniversity of Louisville Libraries

Evaluating Websites: Techniques and QuestionsUC Berkeley LibraryUC Berkeley Library

Citation Guides

Citing Business Databases in APA StyleMSU Business Library

Citing References in Your PaperUniversity of Wisconsin Writing Center

Using APA FormatPurdue University

Help is available…

Nancy Lucaslucasn@msu.edu432.4180

Kara Rawlinsgustk@msu.edu432.4182Chat with me at http://www.lib.msu.edu/gustk/