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Getting started…
http://www2.lib.msu.edu/branches/bus/ Remote access 24/7 Off campus access HELP: 1-800-500-1554
Google…
It’s all the web, isn’t it? Let’s see …
http://www.youtube.com/watch?v=KO_ey4v1ccA
http://google.com
Statistical sources…
Statistical Abstract of the United States City and County Extra Sourcebook of County Demographics/
Zip Code Demographics American Factfinder County Business Patterns - Michigan
Statistical Abstracts of the United States
Basic government statistics Includes demographic, labor, industrial
and trade statistics http://www.census.gov/prod/www/statisti
cal-abstract.html HA 202 2006
County and City Extra
Uses US 2000 census data Statistics for state, county, metropolitan
areas, congressional districts of US cities over 25,000
2002 Agriculture census information
HA 203 .C68 2005
Sourcebook of County Demographics/Zip Code Demographics
Arranged by county, including market potential indexes or zip codes
HA 203 .S650 and
HA 203 .S666
American FactFinder
http://factfinder.census.gov/home/saff/main.html?_lang=en
Census materials
County Business Patterns: Michigan
Economic conditions in Michigan
HC 107 .M5 U555 Also on the web at
http://www.census.gov/econ/census02/guide/02EC_MI.HTM
Demographic/Psychographic sources…
American Marketplace Officical Guide to Household Spending Generation X U.S. Hispanic Market Who’s Buying Food and Drink
American Marketplace
Demographics and spending patterns Trends in income, health, labor,
population, wealth, etc.
HA 214 .A6 2003
Official Guide to Household Spending
Who spends how much and on what Contains spending on health care,
entertainment, food and alcohol, housing, personal care, education, etc.
HC 110 .C6 A666 2001
Generation X
Market information on attitudes, spending, wealth and other demographic characteristics
HC 110 .C6 M544 2004
U.S. Hispanic Market
Demographics, language usage, opinions, media and advertising information
HC 110 .C6 U87 1996
Who’s Buying Food & Drink
Who spends how much on food and alcohol, at and away from home
Food-spending dollars
HD 9004 .M54 1996
Market Analysis Reference Books
Demographics USA The Lifestyle Market Analyst The Lifestyle Zip Code Analyst Mid-Youth Market Americans 55 & Older Official Guide to American Attitudes
Editor & Publisher Market Guide
Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers
Statistics on publications, newspapers, radio, TV and cable
HF 5905 .E38 2005
Electronic resources…
ABI Inform Factiva Global Market Information Database Marketline Business Information Center Lexis/Nexis Academic ReferenceUSA
Simmons Choices 3
Annual survey of American consumer’s buying habits
Create customized reports Compare demographic & psychographic
data Over 18 years Only available in the Business Library!!
Simmons Choices 3
Only available in the Gast Business Library
Start early Research Guide
Choices 3
DemonstrationQuestions?
Mintel Market Reports
Consumer patterns Demographic profiles Market share/trends On-campus use only http://er.lib.msu.edu/notice.cfm?
dblistno=047249
Global Market Information Database (GMID)
Trends in consumer attitudes, spending habits
International in scope http://er.lib.msu.edu/notice.cfm?dblistno=
046274
Encyclopedia of Associations
Association data and non-profit listings Print version located in the Main Library
Reference Area HS 17 .E5 Online version at: http://www.galenet.com/servlet/AU?
finalAuth=true
Newspapers…
Michigan:
http://usnpl.com/minews.php
World:
http://er.lib.msu.edu/newspapers.cfm
Evaluating Sources
Evaluating Internet Information Milton Library at Johns Hopkins UniversityMilton Library at Johns Hopkins University
Critical Evaluation of Sources University of Louisville LibrariesUniversity of Louisville Libraries
Evaluating Websites: Techniques and QuestionsUC Berkeley LibraryUC Berkeley Library
Citation Guides
Citing References in Your Paper
University of Wisconsin Writing Center
Using APA Format Purdue University
Citing Business Databases in APA Style
MSU Business Library
