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This portfolio illustrates the key skills and abilities that have been acquired from my time studying Fashion Brand Management at university, in particular the use of Adobe software including Photoshop, Illustrator and InDesign to present my creative ideas. This has been portrayed through the projects that have been featured within the portfolio and demonstrates my awareness and interest in the creative promotion industry. My personal CV is also included.
Citation preview
creative portfolio
laurenrawlins
&CV
4-56-9
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3 cvadidas mobile appdebenhams stylingtshirt designstarbucks after hours
contents
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lauren rawlins
20 Rue De Nozay,Broughton, Brigg,North Lincolnshire
DN20 0TZ 07519 46632501652 654147 [email protected]
Competent 2nd year Fashion Brand Management student, who is highly organised, hard working and a creative thinker, I would be a reliable asset to a team. Someone who is a quick learner, strives with ambition, and is liable to being a perfectionist. Looking for a experience in the creative promotion industry.
Promoting brands Product development
Visual merchandisingPhotography & styling
Video productionBrand development
PRMagazine journalism
Market researchMarketing
Trend forecastingAdvertising
Graphic layoutMobile app design
education & qualifications 2010 - present University of Central Lancashire BA (Hons) Fashion Brand Management (expected 2:1) Studied Fashion Brand Promotion and Marketing 1st Year Live Briefs with Debenhams, SMD Textiles, Leisurewear International
2008 - 2010 John Leggott Sixth Form College A Levels: Media (A), Fine Art (A), English Combined (C), Photography AS (A)
2003 - 2008 Vale Of Ancholme Technology College GCSE’s: English Literature (B), English Language (B), Maths (B), Science (B) Art (A*), Media Studies (A*), Textiles (A), German (B), ICT (B)
work experience Sep 2009 - Aug 2010 Matalan, Scunthorpe - Sales Assistant & Customer Services Customer services, fitting room assistant, cashing up, stock control, till operator
interests Music, fashion, socialising, art, design, travel, photography, social networking, attending the gym
Travelled: New York, Florida, Maldives, Greece, Portugal, Spain, Cyprus, Finland, Northern Ireland
references available upon request
UK driving license holder
areas studied:
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adidasmobileappThis project sees the visual creation of an idea for a brand new mobile application for the global sportswear brand Adidas. After researching into the mobile app market, and discovering that gaming is the most popular category, this led me to create the Adidas City Sprint app. Based on the brand’s £127 million deal partnership with the London 2012 Olympic games, the free gaming app only available for iPhone, and is a game played in real time in the month building up to the Olympics ceremony. Its purpose was to contribute to Adidas’ aim of overtaking rival Nike’s leading position in the UK market, by generating publicity for the brand from the promotion. The final outcome has been presented in a publication review format for Stuff magazine.
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debenhamsstyling
This photography and styling project was based on a shoot produced for the Henry Holland spring summer 2012 collection for Debenhams, and the showcase of these images incorporated into an online gallery for the brand’s official website.
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tshirtdesignThe brief behind this project was to design three different t-shirts for boys aged 7-12, based on the spring summer trends of 2012 for the brand Respect, a sub brand of the company Leisurewear International. They had to be evidently branded and include swing tags, back neck labels and added accessories. The final outcome demonstrates my design and drawing skills onillustrator, as well as thorough research into trend, colour and current boyswear clothing, which was crucial to this project.
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starbucksafterhoursThe aim for this project was to create a new product or service that would be appropriate for an existing brand and produce promotional material for this idea. I chose Starbucks after discovering that 70% of their business comes before 2pm and wanted to come up with an idea that could create more business after this hour. Starbucks After Hours is a service which entitles opening Starbucks after hours until midnight. Being well known for their in-store experience factor, this is an expansion on this, with the addition of a chill out area at the back of the store, which is promoted as a stylish and sophisticated ‘living room’. Targeting 18-35 year old students and business professionals, and exclusively located in only 10 major UK cities, it offers a late night non alcoholic environment, with a relaxed atmosphere that allows customers to wind down in the evening. The objective of this was to propel Starbucks even further ahead of their competitors in the coffee house market, and offer their customers a fresh and exciting addition to their already incredibly popular brand.
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Visuals to picture how the store would look
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Customer profile
Press launch event invitation
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Store windowdisplay andpromotional boards
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page
Official website feature