Trends & Best Practices in the New Age of Trucking ......•Send email and/or text blasts based...

Shifting GearsIndeed’s perspective on the trucking industry

Erica PepeRecruitment Evangelist, Indeed

The trucking industry is in the middle of a renaissance

Source: Indeed data (US)

1MTruck driver jobs in the U.S. on Indeed in 2018

139KSources with

transportation jobs

44KTruck driver-related searches on Indeed

every day

471KU.S. resumes on Indeed

matching the exact search term “Truck driver”

Indeed conducted two comprehensive talent studies

Employer survey

Nationwide survey of 1,397 hiring managers across all industries, conducted online November

10-30, 2017

Job seeker survey

Nationwide survey of 1,601 labor force participants who have looked for new job

opportunities in the last 6 months, conducted online November 8-16, 2017

3 Realities that are driving today’s

trucking recruitment

1Transportation is the hardest part of

the supply chain for which to hire

Source: Lucid study on behalf of Indeed, n=33

45%of transportation employers expressed difficulty in hiring for Truck driver roles

Demand for Truck drivers has grown more dramatically than other functions within the supply chain

Increase in job postings year over year

Source: Indeed data (US), Q1 2017 vs. Q1 2018, based on data from direct employers

125%

100%

75%

50%

0

25%

-25%

Truck driver Manufacturing Warehousing Customer service Retail

But increase in demand does not correspond to interest among job seekers

Click to job posting ratio by job type

Source: Indeed Data (US), 2017, based on data from direct employers.

400

300

200

0

100

Truck driver Manufacturing Warehousing Customer service Retail

Source: US Bureau of Labor Statistics, 2017

Commercial driver roles are projected to grow 36.9% from 2014–2024

2It’s easy for truck drivers to leave

and hard to replace them

Source: American Trucking Association, Q1 2018

94%Annual turnover rate for large truckload fleets

5%

16%

24%

29%

26%

The current workforce is aging out

Source: Transportation Spotlight Report, 2017

A majority (55%) of truckers in the US are 45 or older.

20–24

45–54

25–34

55+

35–44

Age of truckers

Source: fleetowner.com

Driver retirement rates recently increased by 50% in a brief

two-year period

Half of Truck driver resumes on Indeed have 10+ years of experience

Source: Indeed data (US)

10.9%

38.4%

50.7%Truck driver resumes on

Indeed

Under 2 years

2–10 years

10+ years

Source: Indeed data (US)

$73,519Average annual wage of

U.S. truck drivers

Source: US Bureau of Labor Statistics, 2017

Truck drivers look to utilize their skills in similar occupationsNarrow occupations drawing Truck driver clicks

“Most truck driving jobs treat the driver as a tool. I took a lower paying job more than once just to live stress-free.”

Truck driver from Louisiana, actively looking for a new job

3Your relevant candidate pool extends

beyond truck drivers

Current truck drivers are still looking within the industry for jobs

Top job titles clicked on by current truck drivers

1 Truck driver

2 Driver

3 Delivery driver

4 Local driver

5 Route driver

6 Warehouse worker

7 Equipment operator

8 Company driver

9 Customer service representative

10 Owner operator driver

Source: Indeed

But who else is clicking on Truck driver jobs?

Austin, TX

“Blank query” searches result in over 37% of clicks to jobs on Indeed—these people aren’t looking for

a specific job, they’re looking for any job

22%of clicks on Truck driver jobs originated from a “blank query” in 2018

Source: Indeed data

So, almost one quarter of your job seekers aren’t looking for a Truck driver job, they’re

looking for any job

Austin, TXDriver

There are almost 2x more searches for “Driver” than “Truck driver”Top searches including ”Driver” on Indeed in 2018

Source: Indeed data (US), 2018

Driver

Delivery driver

Truck driver

CDL driver

CDL truck driver

Who else, outside of your current drivers, can you consider for your roles?

Talent from outside industries are showing interest in Truck driver roles

Top non-trucking job titles clicking on Truck driver jobs

1 Delivery driver

2 Forklift operator

3 Customer service representative

4 Equipment operator

5 Warehouse worker

6 Laborer

7 Technician

8 Security officer

9 Machine operator

10 Maintenance person

Source: Indeed data (US)

And candidate pools in many other industries are growing faster than trucking

Monthly resumes added or updated by job title

Source: Indeed data (US)

Technician 9,403Warehouse worker 9,026

Nov 2017

40,000

30,000

20,000

10,000

0Jan 2018 Mar 2018 May 2018 Jul 2018

Truck driver 8,262

Given these realities, let’s talk through optimizing your recruitment program

2019 Accelerate! Conference & Expo • Women In Trucking Association

Best Practices in the New Age of Trucking Recruitment

2019 Accelerate! Conference & Expo • Women In Trucking Association

THE DEMAND FOR DRIVERS IS HIGH.

COMPETITION TO HIRE IS TOUGH.

THE “QUALITY” DRIVER SHORTAGE IS REAL.

2019 Accelerate! Conference & Expo • Women In Trucking Association

ATRI RELEASES UPDATED CRASH PREDICTOR MODEL

Women truck drivers were safer than male counterparts in every statistically significant safety behavior and men were 20% more likely to be involved in a crash than women.

2019 Accelerate! Conference & Expo • Women In Trucking Association

HOW CAN YOU THRIVE IN THIS ENVIRONMENT?

2019 Accelerate! Conference & Expo • Women In Trucking Association

FIRST THINGS FIRSTYou must be doing these things:• Modern, mobile-friendly website• Current, active digital presence • Tell your story / stand out

2019 Accelerate! Conference & Expo • Women In Trucking Association

WHAT COMES AFTER A DRIVER HITS “APPLY NOW”?

2019 Accelerate! Conference & Expo • Women In Trucking Association

Applicant Experience

Human Interaction

Simple Technology

2019 Accelerate! Conference & Expo • Women In Trucking Association

Create a better driver applicant experience:

• Mobile is a MUST

• Make it EASY

• Each lead is a VALUABLE ASSET

Applicant Experience

Apply Now

2019 Accelerate! Conference & Expo • Women In Trucking Association

Applicant Experience

Human Interaction

Simple Technology

2019 Accelerate! Conference & Expo • Women In Trucking Association

Human Interaction

When is the worst time to think about the thing you are going to say?

“I’m not sure if it’s for you, but would you happen to know someone who is interested in learning how to improve their communication skills?”

2019 Accelerate! Conference & Expo • Women In Trucking Association

Human Interaction

• Pick up immediately • No voicemail

• Answer with enthusiasm

• Get their contact info• Build rapport and show empathy• Open-ended questions

Inbound Call

2019 Accelerate! Conference & Expo • Women In Trucking Association

Human Interaction

Outbound Call

• If it goes to voicemail, send a follow-up text to schedule a call

• Call the driver immediately

• Follow steps mentioned previously

2019 Accelerate! Conference & Expo • Women In Trucking Association

Applicant Experience

Human Interaction

Simple Technology

2019 Accelerate! Conference & Expo • Women In Trucking Association

Simple Technology

Use simple technology to support your efforts.

• Application Tracking System (ATS)

• Candidate Relationship Management (CRM)

2019 Accelerate! Conference & Expo • Women In Trucking Association

• Stay top of mind• Send monthly newsletters• Send email and/or text blasts

based on needs• Utilize drip campaigns

Simple Technology

Candidate Relationship Management

2019 Accelerate! Conference & Expo • Women In Trucking Association

• Track open rates • Prioritize outbound calls• Gain better visibility into lead activity• Create follow-up tasks and reminders

to ensure no drivers slip through the cracks• Reduce spending by remarketing

to your growing database

Simple Technology

Candidate Relationship Management

2019 Accelerate! Conference & Expo • Women In Trucking Association

Simple Technology

• Feed applicants into an ATS• Manage leads efficiently

through the qualification process• Track and manage

performance of advertising spend

Applicant Tracking System

2019 Accelerate! Conference & Expo • Women In Trucking Association

Simple Technology

• Perform all necessary background checks and employment verifications• Use one system to keep

everything together and build the entire DQ file along the way

Applicant Tracking System

2019 Accelerate! Conference & Expo • Women In Trucking Association

CRM + ATS = Increased Speed-to-Hire

Reduce the time it takes to qualify and

hire a driver from WEEKS to DAYS.

Simple Technology

2019 Accelerate! Conference & Expo • Women In Trucking Association

www.DriverReach.com

651-826-8483

wbartz@driverreach.comWendy BartzDirector of Recruiting Services

What questions do you have for me?Visit blog.driverreach.com for more information.