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Alec Dent
@dentanr
TRAVEL IS CHANGING
1% Air
10% Train
5% Buses
84% Private cars
Inter-city travel across Europe
(>100km-800km)
Source: Eurostat 2010
BlaBlaCar Unlocks
Massive Seat Inventory
Cars Become “Public” Transport
Seats offered 3.3m seats
HOW?
HIPPIES SMELL
NOT SAFE?
THIS IS A MYTH
AND SO IS THIS
TRUSTED
PAID
PLANNED
SOCIAL
PROFILES
A Mature Product
£15
£15 £15
£0
A Win-Win Transparent Transaction
KEY INGREDIENT:
TRUST
Lisa M
26 y.o.
ENGAGED
SOCIAL
RATED
MODERATED
DECLARED
ACTIVITY
BASED
The BlaBlaCar Trust Framework
Passengers Transported by
2008 2009 2010 2011 2012 2013
DR . AM . DREAMS D . . AM .
10M
3M
3.6
3.5
3.8
4.7
2.2 STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
Research On Trust Factors
4.2 D.R.E.A.M.S. PROFILE
GOING MAINSTREAM
Google Trends
January 2014
A Defining Sociocultural Shift:
The Sharing Economy
0
20
40
60
80
100
120
2004 2007 2010 2014
Going Mainstream
GLOBAL
TRANSPORT
GROUND
TRANSPORT
A fast growing community
Thanks
Alec Dent @dentanr
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