Alec Dent

@dentanr

TRAVEL IS CHANGING

1% Air

10% Train

5% Buses

84% Private cars

Inter-city travel across Europe

(>100km-800km)

Source: Eurostat 2010

BlaBlaCar Unlocks

Massive Seat Inventory

Cars Become “Public” Transport

Seats offered 3.3m seats

HOW?

HIPPIES SMELL

NOT SAFE?

THIS IS A MYTH

AND SO IS THIS

TRUSTED

PAID

PLANNED

SOCIAL

PROFILES

A Mature Product

£15

£15 £15

£0

A Win-Win Transparent Transaction

KEY INGREDIENT:

TRUST

Lisa M

26 y.o.

ENGAGED

SOCIAL

RATED

MODERATED

DECLARED

ACTIVITY

BASED

The BlaBlaCar Trust Framework

Passengers Transported by

2008 2009 2010 2011 2012 2013

DR . AM . DREAMS D . . AM .

10M

3M

3.6

3.5

3.8

4.7

2.2 STRANGERS

NEIGHBOURS

FACEBOOK CONTACTS

COLLEAGUES

FRIENDS & FAMILY

Research On Trust Factors

4.2 D.R.E.A.M.S. PROFILE

GOING MAINSTREAM

Google Trends

January 2014

A Defining Sociocultural Shift:

The Sharing Economy

0

20

40

60

80

100

120

2004 2007 2010 2014

Going Mainstream

GLOBAL

TRANSPORT

GROUND

TRANSPORT

A fast growing community

Thanks

Alec Dent @dentanr