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*preliminary estimateSource: STB
TOURISM RECEIPTS
S$27.1b*(+0.5% vs 2018)
FORECASTED:
S$27.3 – 27.9b(+1~3% vs 2018)
VISITOR ARRIVALS
19.1m(+3.3% vs 2018)
FORECASTED:
18.7 – 19.2m(+1~4% vs 2018)
As at 11 Feb 2020Source: STB
*Based on YTD Q3 data
RestrictedThese slides are property of STB and shall not be reproduced or distributed without STB’s written permission
ˆ as at 5 Feb 2020Source: STB
Rank
3,627
3,110
1,418
1,220
1,143
884
829
729
646
608
592
528
488
426
381
2,482
China
Indonesia
India
Malaysia
Australia
Japan
Philippines
United States
South Korea
United Kingdom
Vietnam
Thailand
Hong Kong SAR
Taiwan
Germany
Others IVA ('000s)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Growth in 11 of top 15 Visitor Arrival markets• 9 of top 15 top markets hit new highs: China,
Indonesia, Australia, Philippines, USA, South Korea, UK, Vietnam and Germany due to:
• STB’s expansion of marketing and trade cultivation efforts into more cities within target markets
• Increased flight connectivity
Diversified strategy to capitalise opportunities• Invested in a mix of new and long-haul
markets such as Cambodia, Bangladesh and New Zealand.
% Δ vs 2018
+6%
+3%
-2%
-3%
+3%
+7%
+7%
+13%
+3%
+3%
0%
-3%
+3%
+1%
+7%
+3%
RestrictedThese slides are property of STB and shall not be reproduced or distributed without STB’s written permission
* Based on preliminary estimates as of 11 Feb 2020Source: STB
S$27.1billion*+0.5% vs 2018
• Global economic uncertainties resulted in more cautious spending
• Currency fluctuations against the Singapore dollar in 7 of our 10 key source markets
• Growth in TR in 5 key markets: China, Indonesia, Japan, USA and South Korea
• Largest absolute growths came from Indonesia, USA, and China.
26.9 27.1
2018 2019
TOU
RIS
M R
ECEI
PTS
(s$
BIL
LIO
NS)
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Expenditure is estimated from Overseas Visitor SurveyOther TR components include expenditure on airfares on Singapore-based carriers, port taxes, local transportation, business, medical, education and transit visitors
* Sightseeing, Entertainment & Gaming has been excluded in the country analysis due to commercial sensitivity of information
Indonesia, USA and China registered the highest absolute YOY growths in TR ex-SEG• Indonesia: Led by increased spending from
Leisure visitors, who spent more on Shopping. More Leisure visitors also arrived via local-based carriers.
• USA: Due to increased BTMICE and Leisure visitors arrivals, with more visitors arriving via local-based full-service carriers.
• China: TR grew off the back of higher BTMICE arrivals.
Decline in TR ex-SEG from India, Malaysia and Philippines• India: Driven by Leisure segment, with more
opting for lower-end hotels. Visitors also spent less on shopping.
• Malaysia: TR declined due to lower BTMICE traffic.
• Philippines: TR declined due to lower BTMICE traffic. There were also more day trippers who did not require accommodation.
Tourism Receipts : Jan – Sep 2019
47%
30%
15%
12%
13%
11%
26%
14%
36%
23%
20%
18%
15%
35%
31%
34%
39%
19%
36%
19%
28%
28%
7%
8%
14%
12%
10%
14%
11%
13%
10%
17%
15%
28%
48%
36%
45%
43%
36%
44%
37%
34%
32%
36%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China
Indonesia
India
Australia
Japan
USA
Malaysia
South Korea
Vietnam
Philippines
Others
Shopping Accommodation Food & Beverage Other TR Components
3,218
2,260
1,222
986
880
630
519
518
507
501
4,869
Total TR (S$ mil)
+2%
+6%
-9%
0%
+7%
+14%
-16%
+1%
0%
-2%
-3%
% change vs 2018
( Jan-Sep)Rank
1
2
3
4
5
6
7
8
9
10
Tourism Receipts (ex-SEG): Jan – Sep 2019
RestrictedThese slides are property of STB and shall not be reproduced or distributed without STB’s written permission
Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey• Sightseeing, Entertainment & Gaming includes entrance fees to attractions & nightspots, expenditure on day-tours, leisure events as well as entertainment at the Integrated Resorts
• Other TR components include expenditure on airfares on Singapore-based carriers, port taxes, local transportation, business, medical, education and transit visitors
Tourism Receipts : S$20.5 billion, Jan – Sep 2019 (-0.5% YOY)
Other TR Components
(29%)
Shopping (20%)
Sightseeing, Entertainment
& Gaming(21%)
Accommodation(20%)
F&B (9%)
+3%
+4%
-2%
-5%
-7%
$4,183m
$4,090m
$1,848m
$4,404m
$5,990m
Growth in visitor spending on Shopping and Other TR Components
Growth in Shopping and Other TR components• Shopping: Driven by increased spend from Leisure
visitors, who spent significantly more on Fashion & Accessories
• Other TR components: Increase in airfare revenue owing to growth in visitors arriving via local-based carriers
Declines seen in Accommodation, Food & Beverages, and Sightseeing, Entertainment and Gaming component
• Accommodation: More visitors opting for Economy-tier hotels, hostels, as well as others who stayed with friends/relatives. The 2.1% growth in Day Trippers could also have contributed to the decline in Accommodation receipts
• F&B: Lower spend on fine dining offset growth in casual dining
• SEG: Overall decline in Sightseeing, Entertainment and Gaming due to closure of attractions and cancellation of leisure events and decline in gaming revenues due to uncertain economic conditions.
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• World Congress of the International Union of Food Science and Technology 2022 – VA 1,500
BTMICE Tourism Receipts*
S$3.2b -7% vs YTD 3Q 2018
* Excluding Sightseeing, Entertainment & Gaming
• Secured several major and inaugural events in 2019• Weaker BTMICE performance due to macroeconomic factors that resulted in more prudent spending• Fewer BTMICE events held in odd years
• World Congress of the International Union of Food Science and Technology 2022 – VA 1,500
BTMICE Visitor Arrivals
1.8m -8% vs YTD 3Q 2018
Notable Events Held in 2019
Notable Events Secured in 2019
Intelligent Transport Systems World Congress 2019
EY Asia-Pacific Partners’ Conference
2019
2,001 X,XXX
3,437
X,XXX
YTD 3Q 2018
YTD 3Q 2019
YTD 3Q 2018
YTD 3Q 2019
2,001
1,834THO
USA
ND
S
BTMICE Visitor Arrivals
3,4413,204M
ILL
ION
S
BTMICE Tourism Receipts
gamescom asia2020
World Congress of Dermatology 2023
SAP APJ Field Kick-Off Meeting 2020 and 2021
InsureTech Connect 2020
Singapore Fintech Festival x SWITCH
International Council of Nurses
Congress 2019
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• World Congress of the International Union of Food Science and Technology 2022 –VA 1,500
• World Congress of the International Union of Food Science and Technology 2022 –VA
• World Congress of the International Union of Food Science and Technology 2022 –VA,500
• World Congress of the International Union of Food Science and Technology 2022 –
Total GazettedHotel Room Revenue
S$4.2b+5.5% vs 2018
Total number of hotels
424(as at 31 Dec 2019)
• All indicators registered growth, following increased demand during festive periods and major sporting events
* Based on URA’s 4rd Quarter 2019 real estate statistics
Total number of rooms
69,367(as at 31 Dec 2019)
Pipeline of new rooms for 2020 & beyond*
8,253
Average Room Rate (S$)
232 223 217 218 221
RevPAR(S$)
195 185 184 188 193
3,507 3,560 3,7143,994 4,212
83.9% 83.1%84.8% 86.0% 87.1%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
40.0%
45.0%
50.0%
55.0%
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
Total Gazetted Hotel Room Revenue (S$ million)
Average Occupancy Rate
2015 2016 2017 2018 2019
Extracted as at 30 Jan 2020
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• World Congress of the International Union of Food Science and
Ship calls
414+3.2% vs 2018
• World Congress of the International Union of Food Science and
Maiden calls
10
• Lower passenger throughput due to supply constraints from dry docking of Voyager of the Seas • Growth in ship calls by European liners • Foreign cruise throughput grew by +3.5%
Notable maiden calls
• World Congress of the International Union of Food Science and
Total passenger throughput
1.82m-2.5% vs 2018
Spectrum of the Seas(Credit: Royal Caribbean
International)
Costa Venezia(Credit: Costa Cruises)
Mein Schiff 6(Credit: TUI Cruises)
1,0171,185
1,380
1,866 1,818
2015 2016 2017 2018 2019
Passenger Throughput (‘000s)
+14% +17% +16% +35%-2.5%
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#1 VA and TR source market
3.6 milvisitors from China
+6% vs 2018
S$3.2 bil+2% vs YTD 3Q2018 in TR ex SEG
Tier 2 cities
1.2 milVisitors from Tier 2 cities+12% vs 2018
1.1 milMono-SIN visitors
+15% vs 2018
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Fastest growth market for VA and TR
729,000visitors from USA
+13% vs 2018
S$630m+14% vs YTD 3Q2018 in TR ex SEG
51,000Mono-SIN visitors
+20% vs 2018
Greater flight connectivity to SingaporeNew non-stop flights in 2019 from:• Seattle (Singapore Airlines)
“Non-stops are the future for the US market here (in Singapore),” – Mr Brendan Sobie, chief analyst at the Capa Centre for Aviation
Strong performance for BTMICE VA and TR
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Greater flight connectivity to SingaporeIncreased flight capacity in 2019 from:• Osaka (Singapore Airlines)• Tokyo (Singapore Airlines)• Tokyo (All Nippon Airways)
Highest VA in 5 years
884,000visitors from Japan
+7% vs 2018
S$880m+7% vs YTD 3Q2018 in TR ex SEG
Record-high cruise arrivals
15,000cruise passengers from Japan
+20% % vs 2018
Showcasing Singapore in
Detective Conan: The Fist of Blue Sapphire
• 1st time in 23 years that the film is set outside of Japan
• Japan’s film screening accumulated viewership of 7.16 million
• Highest grossing Detective Conan film in Japan
• Partnership with HIS and SIA to offer DC-themed tours and DC-freebies on flights
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AUTHENTIC SINGAPORE EXPERIENCES
NEW/ENHANCED EXPERIENCES
Heartland Tours
10 NEW/REFURBISHED HOTELS
Capri by Frasers,
China Square Central
(May 2019)
The Outpost Hotel
(Apr 2019)
Raffles Hotel (Sep 2019)
lyf FunanSingapore
(Sept 2019))
The Creepy Tales of
Singapore –Oriental Travel
and Tours
Singapore Southern Islands
Yacht Tour – Fish2Go
Kayak Fishing Fever
SupertreeObservatory
NERF Action
Xperience
Floral Fantasy @ Gardens by
the Bay
Ultimate Film Star Experience
@ Madame Tussauds
Jewel Changi Airport
FunanVillage Hotel
Sentosa(Jan 2019)
Design Orchard
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SPORTSLIFESTYLE AND ENTERTAINMENTARTS AND CULTURE
Formula OneSingapore Grand Prix
McLaren Shadow
Project: Race to Singapore
Singapore Art Week 2019
Events
GPSS Precinct Parties
Singapore Food Festival
Street of Clans
Christmas Wonderland at Gardens by the
Bay
Nov Arts and Culture events
Gelam Gallery Alive
Chinatown Opera
Festival
International Champions Cup
Frieze Art and
Architecture Summit
HSBC Singapore Rugby Sevens
Standard Chartered Singapore Marathon
Watch Art Grand
Exhibition Singapore
2019
Children’s Festival
featuring Toy Story 4
JeweluxeSingapore
Pokémon GO Safari Zone, SentosaTM
SentosaFunFest
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Pending imagePending imagePending image
UNITED KINGDOM BUSAN, SOUTH KOREA
• Highlighted Singapore talents from the food, entertainment and nightlife industries
• Attracted close to 9,000 visitors over 4 days
• Over 60 pieces of media coverage, with IMV of >S$171,000
Bicentennial Activations SummSing in Busan Festival (8-11 Aug 2019)
HANOI, VIETNAM
• Reached out to over 107,000 consumers to showcase aspirational qualities of Singapore that resonate with the local community
• Achieved international media value (IMV) of over S$222,000
Singapore Festival (23-24 Mar 2019)
The Last Overland (25 Aug-14 Dec 2019)
Singapore: Where Explorers Meet (13-15 June 2019)
• Showcase of Singapore talents
• Drew 7,800 pax• Launched trade
campaigns with 4 tour operators
• Singapore-London land expedition inspired by a 1955 expedition
• Generated $1.7mil IMV
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STB X SIA
STB X TRAVELOKA
• Launched light-hearted film series Unexpected Journeys to showcase what both brands have to offer
• The series clinched the Los Angeles Film Award in Dec 2019
STB X CTRIP
• Multi-pronged partnership including product development, market development and joint marketing efforts
• 9 new itineraries created under product development efforts
• Marketing campaign with music app “Ximalaya FM”
STB X ALIBABA
• Three-year MOU to co-develop joint marketing campaigns, create seamless and smart tourism experiences, and data analytics.
• STB and Alipay launched “Passion Made Possible Privileges” (PMPP) programme in Aug 2019 targeting Chinese travellers.
• Preliminary results: Tourists using PMPP spent 2.4x more than the average Alipay user in Singapore
• 1 year MOC to co-promote Singapore as the preferred destination for visitors from Indonesia, Malaysia, Philippines, Thailand and Vietnam
• 6 marketing campaigns launched • Increased Singapore products and
experiences listings more than threefold• Launched 1 year initiative with Singapore
Visitor Centres to drive post-arrival awareness and purchase of Singapore experiences
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• Partnered interesting brands and content creators to engage visitors and showcase Singapore talents, products and attractions
STB X TIGER BEER STB X SEIJIO ISHII
o Inked a two-year partnership worth $3.2million
o Collaborated with local artist Eugene Soh to design limited edition AR technology bottles
o Held a 4-day festival in Tokyo showcasing talents from Singapore and Japan
STB X PAPIJIANG
o Launched a series of interactive videos with Chinese internet star Papijiang as part of the brand wave 3 campaign in China
o Overall, the campaign reached 38 million audiences and achieved 112 million video views
o Introduced 47 Singapore-inspired bentos, desserts, snacks and grocery items at the upscale supermarket chain’s 173 stores in Japan
o The August Singapore fair saw >170,000 items sold, generating more than S$1.25mil in sales
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DRIVING TECHNOLOGY INNOVATION AND ADOPTION
Tech College• 3 foundational modules developed in
partnership with SMU launched in Jan 2020
Singapore Tourism Accelerator• First cohort launched in Oct 2019 with 9 teams
from 7 countries, selected from a pool of more than 160 applicants
• Example of a pilot project: Delight Labs is partnering Jewel Changi Airport to empower them with its AI voice assistant and chatbot solutions.• Its goal: To enable customers to easily buy
Jewel’s attractions tickets anytime and anywhere, and create the possibility of Changi Airport becoming the first airport in the world with a voice ticketing platform for attraction tickets.
Hotel Industry Digital Plan• Full suite of hotel solutions that hotels
can readily adopt at each stage of their business
Attractions Innovation Challenge• Six proposals shortlisted, with six
attractions each piloting one proposal. These include the Singapore Zoo and National Museum of Singapore
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Hotel Job Redesign Initiative• More than 100 hotels have pledged to implement job
redesign
SKILLS UPGRADING AND JOB REDESIGN
WSG’s Job Redesign Place-and-Train Programme for hotels• Helps hotels train and upskill existing workers for
redesigned job roles• Hotels can receive up to 70% of salary support for the
training duration
Business of Happiness campaign• Open Hotels Weekend held twice in 2019 to offer jobseekers
on-the-spot interviews and behind-the-scenes tours of hotels• Launched a video highlighting individuals from the industry
who have benefited from workplace diversity and inclusion• More exciting recruitment activities to be held in 2020
“The lyf properties are managed by lyfGuards who are millennial-minded – we are our guests’ community managers, city and
food guides, bar keepers and problem solvers all rolled into one. “
- Caleb Kan, lyfguard at lyf Funan
“I am grateful that the Hotel sponsored me for the WSQ Diploma in Tourism to equip
me with the necessary skills and knowledge. In addition, as a Singaporean, I
was put on an accelerated career path and I have grown and progressed professionally
within the Rooms Division.”- Shillah Marlysha Bte Mohd, Assistant
Front Office Manager at Sheraton Singapore
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NEW CONCEPTSREJUVENATION OF PRECINCTS & ATTRACTIONS
Bugis Street/Bugis
Village
Pasir Panjang Pilot Project
The Clan Hotel Singapore (Q3 2020)
Dusit Thani Laguna
(Q2 2020)
Orchard RoadMagical Shores at Siloso
Stacks at Siloso
Grange Road carpark
Jurong Lake District
Marina Bay Sands
Resorts World Sentosa
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