TOURISM RECEIPTS€¦ · These slides are property of STB and shall not be reproduced or distributed without STB’s written permission * Based on preliminary estimates as of 11 Feb

*preliminary estimateSource: STB

TOURISM RECEIPTS

S$27.1b*(+0.5% vs 2018)

FORECASTED:

S$27.3 – 27.9b(+1~3% vs 2018)

VISITOR ARRIVALS

19.1m(+3.3% vs 2018)

FORECASTED:

18.7 – 19.2m(+1~4% vs 2018)

As at 11 Feb 2020Source: STB

*Based on YTD Q3 data

RestrictedThese slides are property of STB and shall not be reproduced or distributed without STB’s written permission

ˆ as at 5 Feb 2020Source: STB

Rank

3,627

3,110

1,418

1,220

1,143

884

829

729

646

608

592

528

488

426

381

2,482

China

Indonesia

India

Malaysia

Australia

Japan

Philippines

United States

South Korea

United Kingdom

Vietnam

Thailand

Hong Kong SAR

Taiwan

Germany

Others IVA ('000s)

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Growth in 11 of top 15 Visitor Arrival markets• 9 of top 15 top markets hit new highs: China,

Indonesia, Australia, Philippines, USA, South Korea, UK, Vietnam and Germany due to:

• STB’s expansion of marketing and trade cultivation efforts into more cities within target markets

• Increased flight connectivity

Diversified strategy to capitalise opportunities• Invested in a mix of new and long-haul

markets such as Cambodia, Bangladesh and New Zealand.

% Δ vs 2018

+6%

+3%

-2%

-3%

+3%

+7%

+7%

+13%

+3%

+3%

0%

-3%

+3%

+1%

+7%

+3%


* Based on preliminary estimates as of 11 Feb 2020Source: STB

S$27.1billion*+0.5% vs 2018

• Global economic uncertainties resulted in more cautious spending

• Currency fluctuations against the Singapore dollar in 7 of our 10 key source markets

• Growth in TR in 5 key markets: China, Indonesia, Japan, USA and South Korea

• Largest absolute growths came from Indonesia, USA, and China.

26.9 27.1

2018 2019

TOU

RIS

M R

ECEI

PTS

(s$

BIL

LIO

NS)


Expenditure is estimated from Overseas Visitor SurveyOther TR components include expenditure on airfares on Singapore-based carriers, port taxes, local transportation, business, medical, education and transit visitors

* Sightseeing, Entertainment & Gaming has been excluded in the country analysis due to commercial sensitivity of information

Indonesia, USA and China registered the highest absolute YOY growths in TR ex-SEG• Indonesia: Led by increased spending from

Leisure visitors, who spent more on Shopping. More Leisure visitors also arrived via local-based carriers.

• USA: Due to increased BTMICE and Leisure visitors arrivals, with more visitors arriving via local-based full-service carriers.

• China: TR grew off the back of higher BTMICE arrivals.

Decline in TR ex-SEG from India, Malaysia and Philippines• India: Driven by Leisure segment, with more

opting for lower-end hotels. Visitors also spent less on shopping.

• Malaysia: TR declined due to lower BTMICE traffic.

• Philippines: TR declined due to lower BTMICE traffic. There were also more day trippers who did not require accommodation.

Tourism Receipts : Jan – Sep 2019

47%

30%

15%

12%

13%

11%

26%

14%

36%

23%

20%

18%

15%

35%

31%

34%

39%

19%

36%

19%

28%

28%

7%

8%

14%

12%

10%

14%

11%

13%

10%

17%

15%

28%

48%

36%

45%

43%

36%

44%

37%

34%

32%

36%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China

Indonesia

India

Australia

Japan

USA

Malaysia

South Korea

Vietnam

Philippines

Others

Shopping Accommodation Food & Beverage Other TR Components

3,218

2,260

1,222

986

880

630

519

518

507

501

4,869

Total TR (S$ mil)

+2%

+6%

-9%

0%

+7%

+14%

-16%

+1%

0%

-2%

-3%

% change vs 2018

( Jan-Sep)Rank

1

2

3

4

5

6

7

8

9

10

Tourism Receipts (ex-SEG): Jan – Sep 2019


Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey• Sightseeing, Entertainment & Gaming includes entrance fees to attractions & nightspots, expenditure on day-tours, leisure events as well as entertainment at the Integrated Resorts

• Other TR components include expenditure on airfares on Singapore-based carriers, port taxes, local transportation, business, medical, education and transit visitors

Tourism Receipts : S$20.5 billion, Jan – Sep 2019 (-0.5% YOY)

Other TR Components

(29%)

Shopping (20%)

Sightseeing, Entertainment

& Gaming(21%)

Accommodation(20%)

F&B (9%)

+3%

+4%

-2%

-5%

-7%

$4,183m

$4,090m

$1,848m

$4,404m

$5,990m

Growth in visitor spending on Shopping and Other TR Components

Growth in Shopping and Other TR components• Shopping: Driven by increased spend from Leisure

visitors, who spent significantly more on Fashion & Accessories

• Other TR components: Increase in airfare revenue owing to growth in visitors arriving via local-based carriers

Declines seen in Accommodation, Food & Beverages, and Sightseeing, Entertainment and Gaming component

• Accommodation: More visitors opting for Economy-tier hotels, hostels, as well as others who stayed with friends/relatives. The 2.1% growth in Day Trippers could also have contributed to the decline in Accommodation receipts

• F&B: Lower spend on fine dining offset growth in casual dining

• SEG: Overall decline in Sightseeing, Entertainment and Gaming due to closure of attractions and cancellation of leisure events and decline in gaming revenues due to uncertain economic conditions.


• World Congress of the International Union of Food Science and Technology 2022 – VA 1,500

BTMICE Tourism Receipts*

S$3.2b -7% vs YTD 3Q 2018

* Excluding Sightseeing, Entertainment & Gaming

• Secured several major and inaugural events in 2019• Weaker BTMICE performance due to macroeconomic factors that resulted in more prudent spending• Fewer BTMICE events held in odd years

• World Congress of the International Union of Food Science and Technology 2022 – VA 1,500

BTMICE Visitor Arrivals

1.8m -8% vs YTD 3Q 2018

Notable Events Held in 2019

Notable Events Secured in 2019

Intelligent Transport Systems World Congress 2019

EY Asia-Pacific Partners’ Conference

2019

2,001 X,XXX

3,437

X,XXX

YTD 3Q 2018

YTD 3Q 2019

YTD 3Q 2018

YTD 3Q 2019

2,001

1,834THO

USA

ND

S

BTMICE Visitor Arrivals

3,4413,204M

ILL

ION

S

BTMICE Tourism Receipts

gamescom asia2020

World Congress of Dermatology 2023

SAP APJ Field Kick-Off Meeting 2020 and 2021

InsureTech Connect 2020

Singapore Fintech Festival x SWITCH

International Council of Nurses

Congress 2019


• World Congress of the International Union of Food Science and Technology 2022 –VA 1,500

• World Congress of the International Union of Food Science and Technology 2022 –VA

• World Congress of the International Union of Food Science and Technology 2022 –VA,500

• World Congress of the International Union of Food Science and Technology 2022 –

Total GazettedHotel Room Revenue

S$4.2b+5.5% vs 2018

Total number of hotels

424(as at 31 Dec 2019)

• All indicators registered growth, following increased demand during festive periods and major sporting events

* Based on URA’s 4rd Quarter 2019 real estate statistics

Total number of rooms

69,367(as at 31 Dec 2019)

Pipeline of new rooms for 2020 & beyond*

8,253

Average Room Rate (S$)

232 223 217 218 221

RevPAR(S$)

195 185 184 188 193

3,507 3,560 3,7143,994 4,212

83.9% 83.1%84.8% 86.0% 87.1%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

80.0%

85.0%

90.0%

Total Gazetted Hotel Room Revenue (S$ million)

Average Occupancy Rate

2015 2016 2017 2018 2019

Extracted as at 30 Jan 2020


• World Congress of the International Union of Food Science and

Ship calls

414+3.2% vs 2018


Maiden calls

10

• Lower passenger throughput due to supply constraints from dry docking of Voyager of the Seas • Growth in ship calls by European liners • Foreign cruise throughput grew by +3.5%

Notable maiden calls


Total passenger throughput

1.82m-2.5% vs 2018

Spectrum of the Seas(Credit: Royal Caribbean

International)

Costa Venezia(Credit: Costa Cruises)

Mein Schiff 6(Credit: TUI Cruises)

1,0171,185

1,380

1,866 1,818

2015 2016 2017 2018 2019

Passenger Throughput (‘000s)

+14% +17% +16% +35%-2.5%


#1 VA and TR source market

3.6 milvisitors from China

+6% vs 2018

S$3.2 bil+2% vs YTD 3Q2018 in TR ex SEG

Tier 2 cities

1.2 milVisitors from Tier 2 cities+12% vs 2018

1.1 milMono-SIN visitors

+15% vs 2018


Fastest growth market for VA and TR

729,000visitors from USA

+13% vs 2018

S$630m+14% vs YTD 3Q2018 in TR ex SEG

51,000Mono-SIN visitors

+20% vs 2018

Greater flight connectivity to SingaporeNew non-stop flights in 2019 from:• Seattle (Singapore Airlines)

“Non-stops are the future for the US market here (in Singapore),” – Mr Brendan Sobie, chief analyst at the Capa Centre for Aviation

Strong performance for BTMICE VA and TR


Greater flight connectivity to SingaporeIncreased flight capacity in 2019 from:• Osaka (Singapore Airlines)• Tokyo (Singapore Airlines)• Tokyo (All Nippon Airways)

Highest VA in 5 years

884,000visitors from Japan

+7% vs 2018

S$880m+7% vs YTD 3Q2018 in TR ex SEG

Record-high cruise arrivals

15,000cruise passengers from Japan

+20% % vs 2018

Showcasing Singapore in

Detective Conan: The Fist of Blue Sapphire

• 1st time in 23 years that the film is set outside of Japan

• Japan’s film screening accumulated viewership of 7.16 million

• Highest grossing Detective Conan film in Japan

• Partnership with HIS and SIA to offer DC-themed tours and DC-freebies on flights


AUTHENTIC SINGAPORE EXPERIENCES

NEW/ENHANCED EXPERIENCES

Heartland Tours

10 NEW/REFURBISHED HOTELS

Capri by Frasers,

China Square Central

(May 2019)

The Outpost Hotel

(Apr 2019)

Raffles Hotel (Sep 2019)

lyf FunanSingapore

(Sept 2019))

The Creepy Tales of

Singapore –Oriental Travel

and Tours

Singapore Southern Islands

Yacht Tour – Fish2Go

Kayak Fishing Fever

SupertreeObservatory

NERF Action

Xperience

Floral Fantasy @ Gardens by

the Bay

Ultimate Film Star Experience

@ Madame Tussauds

Jewel Changi Airport

FunanVillage Hotel

Sentosa(Jan 2019)

Design Orchard


SPORTSLIFESTYLE AND ENTERTAINMENTARTS AND CULTURE

Formula OneSingapore Grand Prix

McLaren Shadow

Project: Race to Singapore

Singapore Art Week 2019

Events

GPSS Precinct Parties

Singapore Food Festival

Street of Clans

Christmas Wonderland at Gardens by the

Bay

Nov Arts and Culture events

Gelam Gallery Alive

Chinatown Opera

Festival

International Champions Cup

Frieze Art and

Architecture Summit

HSBC Singapore Rugby Sevens

Standard Chartered Singapore Marathon

Watch Art Grand

Exhibition Singapore

2019

Children’s Festival

featuring Toy Story 4

JeweluxeSingapore

Pokémon GO Safari Zone, SentosaTM

SentosaFunFest


Pending imagePending imagePending image

UNITED KINGDOM BUSAN, SOUTH KOREA

• Highlighted Singapore talents from the food, entertainment and nightlife industries

• Attracted close to 9,000 visitors over 4 days

• Over 60 pieces of media coverage, with IMV of >S$171,000

Bicentennial Activations SummSing in Busan Festival (8-11 Aug 2019)

HANOI, VIETNAM

• Reached out to over 107,000 consumers to showcase aspirational qualities of Singapore that resonate with the local community

• Achieved international media value (IMV) of over S$222,000

Singapore Festival (23-24 Mar 2019)

The Last Overland (25 Aug-14 Dec 2019)

Singapore: Where Explorers Meet (13-15 June 2019)

• Showcase of Singapore talents

• Drew 7,800 pax• Launched trade

campaigns with 4 tour operators

• Singapore-London land expedition inspired by a 1955 expedition

• Generated $1.7mil IMV


STB X SIA

STB X TRAVELOKA

• Launched light-hearted film series Unexpected Journeys to showcase what both brands have to offer

• The series clinched the Los Angeles Film Award in Dec 2019

STB X CTRIP

• Multi-pronged partnership including product development, market development and joint marketing efforts

• 9 new itineraries created under product development efforts

• Marketing campaign with music app “Ximalaya FM”

STB X ALIBABA

• Three-year MOU to co-develop joint marketing campaigns, create seamless and smart tourism experiences, and data analytics.

• STB and Alipay launched “Passion Made Possible Privileges” (PMPP) programme in Aug 2019 targeting Chinese travellers.

• Preliminary results: Tourists using PMPP spent 2.4x more than the average Alipay user in Singapore

• 1 year MOC to co-promote Singapore as the preferred destination for visitors from Indonesia, Malaysia, Philippines, Thailand and Vietnam

• 6 marketing campaigns launched • Increased Singapore products and

experiences listings more than threefold• Launched 1 year initiative with Singapore

Visitor Centres to drive post-arrival awareness and purchase of Singapore experiences


• Partnered interesting brands and content creators to engage visitors and showcase Singapore talents, products and attractions

STB X TIGER BEER STB X SEIJIO ISHII

o Inked a two-year partnership worth $3.2million

o Collaborated with local artist Eugene Soh to design limited edition AR technology bottles

o Held a 4-day festival in Tokyo showcasing talents from Singapore and Japan

STB X PAPIJIANG

o Launched a series of interactive videos with Chinese internet star Papijiang as part of the brand wave 3 campaign in China

o Overall, the campaign reached 38 million audiences and achieved 112 million video views

o Introduced 47 Singapore-inspired bentos, desserts, snacks and grocery items at the upscale supermarket chain’s 173 stores in Japan

o The August Singapore fair saw >170,000 items sold, generating more than S$1.25mil in sales


DRIVING TECHNOLOGY INNOVATION AND ADOPTION

Tech College• 3 foundational modules developed in

partnership with SMU launched in Jan 2020

Singapore Tourism Accelerator• First cohort launched in Oct 2019 with 9 teams

from 7 countries, selected from a pool of more than 160 applicants

• Example of a pilot project: Delight Labs is partnering Jewel Changi Airport to empower them with its AI voice assistant and chatbot solutions.• Its goal: To enable customers to easily buy

Jewel’s attractions tickets anytime and anywhere, and create the possibility of Changi Airport becoming the first airport in the world with a voice ticketing platform for attraction tickets.

Hotel Industry Digital Plan• Full suite of hotel solutions that hotels

can readily adopt at each stage of their business

Attractions Innovation Challenge• Six proposals shortlisted, with six

attractions each piloting one proposal. These include the Singapore Zoo and National Museum of Singapore


Hotel Job Redesign Initiative• More than 100 hotels have pledged to implement job

redesign

SKILLS UPGRADING AND JOB REDESIGN

WSG’s Job Redesign Place-and-Train Programme for hotels• Helps hotels train and upskill existing workers for

redesigned job roles• Hotels can receive up to 70% of salary support for the

training duration

Business of Happiness campaign• Open Hotels Weekend held twice in 2019 to offer jobseekers

on-the-spot interviews and behind-the-scenes tours of hotels• Launched a video highlighting individuals from the industry

who have benefited from workplace diversity and inclusion• More exciting recruitment activities to be held in 2020

“The lyf properties are managed by lyfGuards who are millennial-minded – we are our guests’ community managers, city and

food guides, bar keepers and problem solvers all rolled into one. “

- Caleb Kan, lyfguard at lyf Funan

“I am grateful that the Hotel sponsored me for the WSQ Diploma in Tourism to equip

me with the necessary skills and knowledge. In addition, as a Singaporean, I

was put on an accelerated career path and I have grown and progressed professionally

within the Rooms Division.”- Shillah Marlysha Bte Mohd, Assistant

Front Office Manager at Sheraton Singapore


NEW CONCEPTSREJUVENATION OF PRECINCTS & ATTRACTIONS

Bugis Street/Bugis

Village

Pasir Panjang Pilot Project

The Clan Hotel Singapore (Q3 2020)

Dusit Thani Laguna

(Q2 2020)

Orchard RoadMagical Shores at Siloso

Stacks at Siloso

Grange Road carpark

Jurong Lake District

Marina Bay Sands

Resorts World Sentosa


Documents

TOURISM RECEIPTS€¦ · These slides are property of STB and shall not be reproduced or distributed without STB’s written permission * Based on preliminary estimates as of 11 Feb