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Today’s TRIZ Marketplace
Result of TRIZ being brought to US in 1991/92 byInvention Machine Corp. and Ideation InternationalEvolution of methodology in the western world
Dissemination of basic elementsTraining, publications
Dissemination of advanced elementsConsulting, training
Development/advancement of applicationsInventive problem solving, failure analysis, failure predictionand evolutionary tools
Evolution of software in the western worldEvolution of software and methodology within thesoftware
Copyright 2001 Ideation International Inc.
TRIZ Providers
Software providersIMC and Ideation
ConsultantsTrainersAssociation
Altshuller Inst. (non-profit association)
Copyright 2001 Ideation International Inc.
Ideation International Inc.Ideation established 1992Merged with Kishinev School (Leading TRIZ School in Russia)Headquarters in Southfield, MI85% of the world’s leading TRIZ ScientistsInstalled customer base of over 1500 enterprises worldwideActive in 40 countries and over 50 universities plusnumerous partnerships, strategic alliances and resellersestablished worldwideProvider of total turnkey approach for institutionalizing TRIZwith an enterprise
Copyright 2001 Ideation International Inc.
Scientifically-Based Applications:Systematic, Structured Innovation
IPS
DE
AFD
InventiveProblemSolving
AnticipatoryFailure
Determination
Directed Evolution
FailureAnalysis
FailurePrediction
Strategically EvolvingFuture Generations ofTechnological Systems
Surgical removal of toughtechnological problems
Invention of Failure Modes Elimination of contradictions
Copyright 2001 Ideation International Inc.
Anticipatory Failure AnalysisApplications
Failure Analysis and EliminationUtilized when considering any system design inwhich negative effects or drawbacks have beenobserved in a system but are not yet understood.
Failure Prediction and PreventionUtilized when considering a new system design, orfor any system in which negative effects ordrawbacks have not yet manifested themselves.
Copyright 2001 Ideation International Inc.
What Drives Change?Discovering and Pursuing Leverage Points
Masaru Ibuka, Sony – transistors for pocketradiosThomas J. Watson, Sr. – IBM 360 – massutilizationBoeing – jet engines on commercial aircraftHenry Ford – mass production of automobilesChrysler – Minivan
Directed Evolution
Copyright 2001 Ideation International Inc.
An Existing Paradigm:The Future is Uncertain
Uncontrollable creative process
AB
CDE
FG
HI
J
Probability ofsuccess –
“Best Guess” Incompletevision of the
possiblefuture
scenarios
The Problem:Uncertainty impedesdecision-making and
implementationprocesses.
Directed Evolution
Copyright 2001 Ideation International Inc.
Methods and Tools forDirected Evolution
Controllable creative process
Enhancedprobability of
success ofoptions
DeadEnd
DeadEnd
DeadEnd
ManagementSelected
Ideal FuturePosition
Enhanced
Decision-Making
Ability
Patterns / Lines of Evolutionprovide a means for
envisioning the futureInventive Problem Solving,
Failure Analysis /Elimination and
Prediction / Prevention
StructuredInnovation Process
CompressesTime-to-Market
3
4
BCDE
FG
HI
J
1
2
Comprehensive Set ofFuture Possibilities
Copyright 2001 Ideation International Inc.
Who is Ideation andWhat is Its Business?
Inventive ProblemSolving
FailureAnalysis
FailurePredictionA
ntic
ipat
ory
Failu
reD
eter
min
atio
n
Education Software Publications AnalyticalServices
BooksPapers
One BookPapers
54 yrs
22 yrs
22 yrs
12 yrsDirectedEvolution
One BookPapers
UnderDevelopment
Provider ofI-TRIZ:
Age ofApplication
Copyright 2001 Ideation International Inc.
Continuous Innovation Process
Breakthroughon Demand
(DE)
ProductDevelopmentand Design(IPS/AFD)
BusinessModel
Management
ConceptDevelopment
Implementation
Diffusion ofInnovation
into themarketplace
Monitoringand
Feedback
I-TRIZ
Copyright 2001 Ideation International Inc.
Assessment of TRIZ Acceptance
Long-termcommitmentwith ExecutiveSponsor
Rohm andHaasUnitedTechnologies
Largeinvestmentwithoutsustainedsponsorship
AmocoNavistarDuraJohnson &JohnsonHitachiNortelMotorolaProctor &GambleDTM
Repetitiveattempts toutilize
FordGeneralMotorsChryslerXeroxDupont/Dow3MAllied SignalBoeingVisteonNASAAir Force
Personal drive –individuals
LucentTYCOAgilentCelesticaSeagate
Copyright 2001 Ideation International Inc.
Why is Acceptance so Weak?
Corporate culturesNot-invented-here syndromePoor communication (conditioning and orientation) ofwhat TRIZ isRussian origin/culture – mismatchInvestment - time and moneyAdaptation to changeRisk associated with anything newTangibility/visibility of resultsLack of academic involvement
Copyright 2001 Ideation International Inc.
Integration withBest Practices
QFD DFMA VA/VETaguchi MethodsFMEA, HAZOP & HAACP Lateral Thinking Six Sigma Theory of Constraints Brainstorming Other Techniques
I-TRIZ• IPS• AFD• DE
Development ofHuman Resources
$Value
Data Mining
Strategic Planning
BusinessProcess
Improvement /Re-Engineering
Copyright 2001 Ideation International Inc.
Benefits of I-TRIZMarket and Technological Leadership
Control of the Innovation ProcessFailure Mode Management / Analysis & PredictionStrategically Mapping Technological OpportunitiesCreating Breakthrough TechnologiesOpening of New MarketsCapturing Proprietary KnowledgeProtecting Intellectual Property
Copyright 2001 Ideation International Inc.
Today’s Institutionalization Elements
WorkshopsE-learningMentoringCoachingConsultingPublications
Books, papers, case studies, news letters
Copyright 2001 Ideation International Inc.
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