Today’s TRIZ Marketplace - Stevens Institute of Technology · PDF fileToday’s TRIZ Marketplace Result of TRIZ being brought to US in 1991/92 by Invention Machine Corp. and Ideation

Today’s TRIZ Marketplace

Result of TRIZ being brought to US in 1991/92 byInvention Machine Corp. and Ideation InternationalEvolution of methodology in the western world

Dissemination of basic elementsTraining, publications

Dissemination of advanced elementsConsulting, training

Development/advancement of applicationsInventive problem solving, failure analysis, failure predictionand evolutionary tools

Evolution of software in the western worldEvolution of software and methodology within thesoftware

Copyright 2001 Ideation International Inc.

TRIZ Providers

Software providersIMC and Ideation

ConsultantsTrainersAssociation

Altshuller Inst. (non-profit association)


Ideation International Inc.Ideation established 1992Merged with Kishinev School (Leading TRIZ School in Russia)Headquarters in Southfield, MI85% of the world’s leading TRIZ ScientistsInstalled customer base of over 1500 enterprises worldwideActive in 40 countries and over 50 universities plusnumerous partnerships, strategic alliances and resellersestablished worldwideProvider of total turnkey approach for institutionalizing TRIZwith an enterprise


Scientifically-Based Applications:Systematic, Structured Innovation

IPS

DE

AFD

InventiveProblemSolving

AnticipatoryFailure

Determination

Directed Evolution

FailureAnalysis

FailurePrediction

Strategically EvolvingFuture Generations ofTechnological Systems

Surgical removal of toughtechnological problems

Invention of Failure Modes Elimination of contradictions


Anticipatory Failure AnalysisApplications

Failure Analysis and EliminationUtilized when considering any system design inwhich negative effects or drawbacks have beenobserved in a system but are not yet understood.

Failure Prediction and PreventionUtilized when considering a new system design, orfor any system in which negative effects ordrawbacks have not yet manifested themselves.


What Drives Change?Discovering and Pursuing Leverage Points

Masaru Ibuka, Sony – transistors for pocketradiosThomas J. Watson, Sr. – IBM 360 – massutilizationBoeing – jet engines on commercial aircraftHenry Ford – mass production of automobilesChrysler – Minivan

Directed Evolution


An Existing Paradigm:The Future is Uncertain

Uncontrollable creative process

AB

CDE

FG

HI

J

Probability ofsuccess –

“Best Guess” Incompletevision of the

possiblefuture

scenarios

The Problem:Uncertainty impedesdecision-making and

implementationprocesses.

Directed Evolution


Methods and Tools forDirected Evolution

Controllable creative process

Enhancedprobability of

success ofoptions

DeadEnd

DeadEnd

DeadEnd

ManagementSelected

Ideal FuturePosition

Enhanced

Decision-Making

Ability

Patterns / Lines of Evolutionprovide a means for

envisioning the futureInventive Problem Solving,

Failure Analysis /Elimination and

Prediction / Prevention

StructuredInnovation Process

CompressesTime-to-Market

3

4

BCDE

FG

HI

J

1

2

Comprehensive Set ofFuture Possibilities


Who is Ideation andWhat is Its Business?

Inventive ProblemSolving

FailureAnalysis

FailurePredictionA

ntic

ipat

ory

Failu

reD

eter

min

atio

n

Education Software Publications AnalyticalServices

BooksPapers

One BookPapers

54 yrs

22 yrs

22 yrs

12 yrsDirectedEvolution

One BookPapers

UnderDevelopment

Provider ofI-TRIZ:

Age ofApplication


Continuous Innovation Process

Breakthroughon Demand

(DE)

ProductDevelopmentand Design(IPS/AFD)

BusinessModel

Management

ConceptDevelopment

Implementation

Diffusion ofInnovation

into themarketplace

Monitoringand

Feedback

I-TRIZ


Assessment of TRIZ Acceptance

Long-termcommitmentwith ExecutiveSponsor

Rohm andHaasUnitedTechnologies

Largeinvestmentwithoutsustainedsponsorship

AmocoNavistarDuraJohnson &JohnsonHitachiNortelMotorolaProctor &GambleDTM

Repetitiveattempts toutilize

FordGeneralMotorsChryslerXeroxDupont/Dow3MAllied SignalBoeingVisteonNASAAir Force

Personal drive –individuals

LucentTYCOAgilentCelesticaSeagate


Why is Acceptance so Weak?

Corporate culturesNot-invented-here syndromePoor communication (conditioning and orientation) ofwhat TRIZ isRussian origin/culture – mismatchInvestment - time and moneyAdaptation to changeRisk associated with anything newTangibility/visibility of resultsLack of academic involvement


Integration withBest Practices

QFD DFMA VA/VETaguchi MethodsFMEA, HAZOP & HAACP Lateral Thinking Six Sigma Theory of Constraints Brainstorming Other Techniques

I-TRIZ• IPS• AFD• DE

Development ofHuman Resources

$Value

Data Mining

Strategic Planning

BusinessProcess

Improvement /Re-Engineering


Benefits of I-TRIZMarket and Technological Leadership

Control of the Innovation ProcessFailure Mode Management / Analysis & PredictionStrategically Mapping Technological OpportunitiesCreating Breakthrough TechnologiesOpening of New MarketsCapturing Proprietary KnowledgeProtecting Intellectual Property


Today’s Institutionalization Elements

WorkshopsE-learningMentoringCoachingConsultingPublications

Books, papers, case studies, news letters


Documents

Today’s TRIZ Marketplace - Stevens Institute of Technology · PDF fileToday’s TRIZ Marketplace Result of TRIZ being brought to US in 1991/92 by Invention Machine Corp. and Ideation