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Delphi TRIZ WorkshopThe International TRIZ Association (MATRIZ)
Sergei Ikovenko, Dr-Eng, PhD, TRIZ Master, professor (MIT)
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
1
10
100
1000
10,000
Number
of Ideas
Stage of New Product Development Process
3,000 Raw Ideas (Unwritten)
300 Ideas Submitted
125 Small Projects
9 Early Stage Development
4 Major Development
1.7 Launches
1 Success
Source: G. Stevens and J. Burley, “3,000 Raw Ideas = 1 Commercial Success!” Research•Technology Management, 40(3): 16-27, May-June, 1997.
The Innovation Challenge
1 2 3 4 5 6 7
Innovation is
cumbersome
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Typical Innovation Process
Problem Innovation Process Solution
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Traditional Science of Innovation
Step 1: Generate ideas
Step 2: Filter ideas
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
The Existing Innovation Process Is Inefficient
Value =
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Ideal Efficiency
= 1Ideal Value =
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
TRIZ Paradigm
Field of potential solutions
Solutions
Filters = Trends of Engineering Systems Evolution
Eliminate Categories of Ineffective Solutions
So You Don’t Have to Work to Find Them
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Exact Science of Innovation
Value =
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Human Limitations:Hardening of the mental arteries
T.Ribot CurveLevel of
Creative
Imagination
Age
Psychological Inertia
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Psychological Inertia
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
• There are a few unlikely ways to deal with this problem
• There is too much technical information to wade through
• There are too many business variables to get a grip on
• It’s impossible to know what customers really want
Innovation Killer 3: Limited Breadth of Knowledge
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
• We stop at the first good idea
• We don’t accept and deal with contradictions, we trade off
• We tend to focus on cost instead of value
• We shelve instead of solve
Innovation Killer 4: Compromising Too Easily
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
• Can’t predict how my product will evolve
• Can’t predict how the market will develop
• Can’t predict how my value chain will change
• Can’t predict the business impact of my innovation
• Can’t predict the risk exposure with my innovation
Innovation Killer 6: Inability to Forecast the Future
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Innovation Killers
1. Project Constraints
2. Psychological Inertia
3. Limited Breadth of Knowledge and
Information Overload
4. Giving up and/or compromising too
easily
5. Not-Invented-Here Syndrome
6. Unable to Forecast the Future
7. Solving the Wrong Problem
Innovation
Killers are
everywhere
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
How to solve the
problem correctly?
• Resolving Contradictions
• ARIZ
• TESE
• Standard Inventive Solutions
How to solve the right
problem correctly?
• Functional Modeling
• Trimming
• Feature Transfer
• Cause-and-Effect
Chain Analysis
How to find a practical solution
to the right problem correctly?
• Function-Oriented
Search
• S-Curve, enhanced
Substantiation Tools
• IP Evaluation
• Parallel Evolutionary
Lines
How to deliver significant movement
along the product’s MPV?
• MPV Analysis
• Innovation
Roadmaps
• Business Impact
Justification
• MT/Trends of
Engineering
Systems Evolution
• Synergy Index
TRIZ 1960 1980 2000 TodayInnovative
Technology of
Design
TRIZplus GEN3 TRIZ
Evolution of Science of Innovation
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Parameter that gets degraded
01 Segmentation
26 Copying
27 Cheap Short Lifetime
40 Composites
01 26
27 40
Inventive Principles
Para
mete
r y
ou
wan
t to
im
pro
ve
Engineering Contradictions and Altshuller’s Matrix
The goal of applying
engineering
contradictions and
Altshuller’s Matrix is to
solve Key Problems
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Trend of Increasing Dynamization: As an Engineering System
evolves, it and its components become more “dynamic.”
Simple Ruler Folding Ruler Measuring Tape Laser Ruler
Joint Multi-jointMonolith Elastic GasLiquid FieldPowder
Trends of Engineering System Evolution
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Dyn
am
icit
y
Past
Mechanical bearing
Fluid dynamic
bearing
Gas/air bearing
Magnetic field
bearing
Trends of Engineering System Evolution
Bearing-less
system
Time
Present
?
Trend of
Increasing
Dynamicity
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Trends of Engineering System Evolution
Trend of Increasing Dynamization.
++
Bed Folding camp bed Hammock Inflatable bed
Example: Sleeping accommodations
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
G. Altshuller, Inventor of TRIZ
Revolutionary approach: to analyze a
technology instead of a thinking process
Revolutionary result: trends of engineering
system evolution are discovered
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
How to solve the
problem correctly?
• Resolving Contradictions
• ARIZ
• TESE
• Standard Inventive Solutions
How to solve the right
problem correctly?
• Functional Modeling
• Trimming
• Feature Transfer
• Cause-and-Effect
Chain Analysis
How to find a practical solution
to the right problem correctly?
• Function-Oriented
Search
• S-Curve, enhanced
Substantiation Tools
• IP Evaluation
• Parallel Evolutionary
Lines
How to deliver significant movement
along the product’s MPV?
• MPV Analysis
• Innovation
Roadmaps
• Business Impact
Justification
• MT/Trends of
Engineering
Systems Evolution
• Synergy Index
TRIZ 1960 1980 2000 TodayInnovative
Technology of
Design
TRIZplus GEN3 TRIZ
Evolution of Science of Innovation
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Function – Cost Diagram
ΣF
ΣC
Target domain
Functionality
improvement
Cost reduction
Trimming
V= F/C
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
How to solve the
problem correctly?
• Resolving Contradictions
• ARIZ
• TESE
• Standard Inventive Solutions
How to solve the right
problem correctly?
• Functional Modeling
• Trimming
• Feature Transfer
• Cause-and-Effect
Chain Analysis
How to find a practical solution
to the right problem correctly?
• Function-Oriented
Search
• S-Curve, enhanced
Substantiation Tools
• IP Evaluation
• Parallel Evolutionary
Lines
How to deliver significant movement
along the product’s MPV?
• MPV Analysis
• Innovation
Roadmaps
• Business Impact
Justification
• MT/Trends of
Engineering
Systems Evolution
• Synergy Index
TRIZ 1960 1980 2000 TodayInnovative
Technology of
Design
TRIZplus GEN3 TRIZ
Evolution of Science of Innovation
29© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Function Language as an Interdisciplinary Esperanto
Wafer etching
Teeth cleaning
Fossil restoration
Diamond facing
Function: To remove particles
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
• Acoustic Cavitation
• Acoustic Vibrations
• Archimedes’ Principle
• Bernoulli’s Theorem
• Boiling
• Brush Constructions
• Capillary
• Condensation
• Capillary Evaporation
• Capillary Pressure
• Coanda Effect
• Condensation
• Coulomb’s Law
• Deformation
• Electrocapillary Effect
• Electroosmosis
• Electrophoresis
• Electrostatic Induction
• Ellipse
• Evaporation
• Ferromagnetism
• Forced Oscillations
• Funnel Effect
• Inertia
• Ionic Exchange
• Jet Flow
• Lorentz Force
• Magnetostriction
• Mechanocaloric Effect
• Osmosis
• Pascal’s Law
• Pump
• Resonance
• Shock Wave
• Spiral
• Super Thermal Conductivity
• Superfluidity
• Surface Tension
• Thermal Expansion of Subst.
• Thermocapillary Effect
• Thermomechanical Effect
• Ultrasonic Capillary Effect
• Ultrasonic Vibrations
• Use of foam
• Wetting
How many ways can you move a liquid?
Innovation Killer: Limited Breadth of Knowledge
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
How to solve the
problem correctly?
• Resolving Contradictions
• ARIZ
• TESE
• Standard Inventive Solutions
How to solve the right
problem correctly?
• Functional Modeling
• Trimming
• Feature Transfer
• Cause-and-Effect
Chain Analysis
How to find a practical solution
to the right problem correctly?
• Function-Oriented
Search
• S-Curve, enhanced
Substantiation Tools
• IP Evaluation
• Parallel Evolutionary
Lines
How to deliver significant movement
along the product’s MPV?
• MPV Analysis
• Innovation
Roadmaps
• Business Impact
Justification
• MT/Trends of
Engineering
Systems Evolution
• Synergy Index
TRIZ 1960 1980 2000 TodayInnovative
Technology of
Design
TRIZplus GEN3 TRIZ
Evolution of Science of Innovation
32© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Different projects are supported with different sets of tools
33© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
Some Companies That Use TRIZ
Automotive
Aerospace
Consumer Goods
Electricity/ Electronics
Medical Technology
Petroleum
Optics and telecom
More…
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
TRIZ IP Value
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
TRIZ IP Value
40© 2012-2016 GEN3 Partners, Inc. , Sergei Ikovenko, [email protected], [email protected]
TRIZ-Based Approach Provides a Faster and Shorter Way to Innovative Ideas
Faster, more effective and more predictable innovation