Tips for Tweeting Your Business

bWEST Credentials

  Online marketing since 1994   Fortune 1000 brands: Nestle, HP, Coca-Cola   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009   Co-founder: Social Media Camp

Tweet Your

Business

Tweeting your business takes work. When a company tweets information of value to its customers and prospects it dramatically increases its likelihood of connecting with them.

Here are 7 tips for establishing a rock-solid corporate presence on Twitter.

1.  Share Your History. Give people some background and tweet when you make history.

2. Share your passion(s). Talk about what you’re passionate about. Offer a glimpse of what [ your company ] is all about.

People want to be engaged with people that are engaging.

3. Communicate Category Insights.

Use Twitter not only to talk about your company and its accomplishments but also about [ your category ]. Offering insights is a great way to demonstrate expertise while building trust and credibility.

4. Recognize Your Peers. Acknowledge the successes of others & do your best to elevate them. It’s good Karma and the people will remember it when you have something to promote.

5. Be Responsive. As you gain more followers and your brand becomes more defined you will find yourself using Twitter to answer questions. The immediate nature of Twitter means that it is vital to respond to replies or DMs within hours – not days.

6. Profile Success Stories Twitter is made up of groups of supportive individuals who want to see positive things happening and individuals winning with social media.

7. Ask Questions & Encourage Feedback Twitter is an excellent source for feedback and real-time information. Ask a question and generally you will get feedback fairly quickly. What do you like to tweet about?

Those are your seven tips…

Time for you give it a try…

Chris Burdge www.bwest.ca chris at bwest.ca

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